Samuel Gähwiler Appointed Managing Director, joiz Global
Itai Aaronsohn Named Head of Product, joiz Global

Online PR News – 11-February-2015 – Zürich, Switzerland – Samuel Gähwiler has been appointed to the newly-created role of Managing Director, joiz Global. Additionally, Itai Aaronsohn has been named Head of Product, joiz Global. The announcement was made by Alexander Mazzara, Co-founder and CEO of joiz Group.

With its cloud-based proprietary technology, joiz Global delivers innovative community marketing solutions for enterprises worldwide. The joiz Global platform unites TV, online and mobile to increase and enhance consumer interactions which result in comprehensive and highly valuable behavioural data. Founded in 2010, joiz also operates two interactive youth entertainment channels in Switzerland and Germany.

In the new position of Managing Director, joiz Global, Gähwiler will oversee, implement and develop the company’s creative and commercial strategy, working with clients and joiz developers to produce bespoke marketing solutions utilising the unique technology. Reporting directly to Mazzara and based in Zürich, Gähwiler will be responsible for the full range of creative and technological applications of the joiz platform, empowering business partners to enhance their products and services and monetise their audiences in new ways. Managing the company’s finances and leading the management team, he will also oversee all day-to-day operations.

Reporting to Gähwiler in his new role as Head of Product, Itai Aaronsohn is responsible for developing a range of online and mobile platform projects and managing the integration, deployment and delivery of joiz Global’s technology solutions for the company’s commercial partners. Overseeing the full end-to-end lifecycle of projects, Aaronsohn will collaborate closely with clients to ensure the successful creation and delivery of technology and data solutions, implementing interactive, e-commerce and gamification capabilities. Additionally, he will design and provide all requisite training.

“I’m excited to welcome Samuel as Managing Director and Itai as Head of Product to joiz Global,” commented Mazzara. “These key appointments come at an exciting time for the company with the recent announcement that M. DuMont Schauberg has licensed the joiz technology to enhance its big data strategy and develop Kö into Germany’s first interactive regional TV network. Samuel and Itai are experienced executives with both strategic and creative business credentials. Their combined expertise, experience and vision will be central to the continued success and expansion of joiz Global.”

“With its array of interactive, e-commerce, gamification and red button capabilities, joiz Global provides something unique and powerful for the international media industry,” said Gähwiler. “It’s terrific to be joining the company at this time with so many opportunities to take the joiz Global technology and its many creative applications to the market.”

Prior to joining joiz Global, Gähwiler was Controller of Digital Operations at the publisher and media group Tamedia where he developed the company’s Internet TV, classifieds, e-commerce and transactional business models. His previous roles include Head of Corporate Development and Mergers & Acquisitions for Orell Füssli Holding AG, founding a corporate venture in the media industry and consulting for PriceWaterhouseCoopers AG.

A trained lawyer, Aaronsohn joins joiz Global from the media agency Kumma where he was Head of Business Development, building and expanding the direct publisher and video ad networks divisions. Prior to this, he founded and launched FoodSteps, a successful social content marketing platform for chefs and restaurants and was VP of Business Development for the Logia Group where he worked with a number of mobile operators and expanded the company’s activities into new territories.

joiz Global recently announced a licensing agreement with media group M. DuMont Schauberg to provide a wide-ranging community marketing solution for Kö, creating Germany’s first interactive regional TV network for news, sport and lifestyle programming. The joiz platform has enabled Kö to build a vibrant, engaged community that can interact with the network like never before. Additionally, the digital platforms of two of M. DuMont Schauberg’s most popular regional newspapers, Express and Kölner Stadt-Anzeiger, have been incorporated into the collaboration with integrated, cross-platform content to be shown first on and alongside before airing on the TV network.

About joiz Global:
joiz Global delivers innovative community marketing solutions, collecting and converting data into value for enterprises worldwide. The joiz Global platform unites TV, online and mobile to increase and enhance consumer interaction, motivating viewers to become highly engaged users. With cloud-based proprietary technology, the solution transforms audience interactions into behavioural data, creating invaluable advertising and cross-selling opportunities. joiz Global empowers clients to optimize and monetize their audiences, products and services in whole new ways. Founded in 2010, joiz also operates two interactive youth entertainment channels in Switzerland and Germany. Headquartered in Zürich, further information about the company can be found by visiting

Notes to Editors

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