Online marketing company founder Michael Alf publishes the bestselling book Your Firm Everywhere Now.
Online PR News – 10-February-2015 – Melbourne, Victoria – Melbourne, Victoria (January 28, 2015) – If you are part of the professional services trade, you know that the competition is incredibly stiff. In the past, your competition would only involve those in the same general location as you are, but those lines have been blurred. Today, potential clients can easily go online and look up lawyers, consultants, accountants, and financial advisors all over the world, so you need to be as visible as possible to make your mark in the market. This reality is what makes a well-executed digital marketing strategy indispensable if you want to differentiate yourself in the industry.
Your Firm Everywhere Now, a leading online marketing company, understands this need intimately. This is why the company’s founder, Michael Alf, wrote and published Your Company Everywhere Now as a guide for managing partners, directors, CEOs, and other concerned individuals on how to establish their firms as authorities in their respective markets. Offering practical and easily-applicable advice, the book has since gone on to become a number one best seller in Australia and the United States.
The marketing world is experiencing a definite shift towards the Web, and successful businesses and professionals know just how important it is to have the right digital marketing tools for the job. The landscape may be more challenging now, but it has also become easier and more cost-effective to take advantage of these developments.
If you’re interested in creating an effective marketing roadmap for your professional service business, please feel free to look around www.YourFirmEveryWhereNow.com for more information.
About Your Firm Everywhere Now
Taking his 20 years’ worth of global experience in IT, consulting, marketing, and business development, Michael Alf founded Your Firm Everywhere Now, a digital marketing agency that specialises in the field of professional services. Using a proven four-step process, the company helps firms create optimum marketing strategies to differentiate themselves from their competitors using up-to-date best processes and the latest trends.