Groove Automotive's first year highlights include expanded customer care options and community involvement.
Online PR News – 20-August-2010 – – BERLIN CITY AUTO GROUP CELEBRATES 30 YEARS IN NEW ENGLAND
In honor of 30th Anniversary, Berlin City Gives Back to Customers with ‘Big 3-Oh’ Sale
Portland, Maine – Aug. 19, 2010 – Berlin City Auto Group is celebrating 30 years of business in New England this month. The dealership was founded in 1980 as a single store in New Hampshire and today consists of six dealerships located in Portland, Maine; Gorham, N.H.; and Burlington, Vt.; with 19 franchises including Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City kicks off its ‘Big 3-Oh Sale’ today, which runs through Labor Day. During the sale, customers will be able to triple their down payment, up to $1,000, to put towards the purchase of a new vehicle. For example, if someone puts down $1,000, Berlin City will match that and add up to $1,000 in manufacturer’s bonus cash.
Two Employees Still Here 30 Years Later
“There is so much history and heritage in New England, both in our stores and with our employees,” said Yegor Malinovskii, Berlin City’s market president.” We have two employees that have been with us since the beginning and 17 employees that have been with us for 20 or more years. Our employees are the backbone of our company and the reason why we’ve been able to sustain and grow our business over the last 30 years.”
Auto Group Grows, Builds New Dealership
Berlin City has experienced steady growth and marked several milestones in its 30-year history. Recently, the company celebrated the expansion of its Toyota Scion Lexus dealership in Portland, Maine, which was completed in late 2009. The expansion included the purchase of two acres of adjacent land, adding more service bays to the existing service center, as well as the addition of 275 spaces for additional vehicles, increasing inventory display space by 20 percent.
In addition, a new Berlin City Honda facility will break ground in October in Portland and is slated for completion in fall 2011. The 27,000 square foot, state-of-the-art service and sales facility will be three times larger than the existing facility and once complete will add an additional 20 to 30 jobs. Berlin City also plans to remodel its Gorham, N.H. Honda/Nissan/Toyota facility in 2011 to give it a modern and fresh look.
Convenience and Service Drive Success
“We may service small towns in New England, but we offer the conveniences of a big city,” continued Malinovskii. “From our four-day/200 miles no questions asked return policy, and our lowest, most competitive price guarantee within four days of purchase, to our door-to-door delivery service, we really try to go above and beyond to make the car buying process easy and convenient for our customers.”
Berlin City offers door-to-door delivery throughout New England, which was introduced in 1983 to make car buying even easier for New Englanders. The company employs nearly 75 drivers that make daily deliveries from Maine to New York. Transactions are completed over email and via phone, eliminating the need for a customer to travel far distances to purchase a car. “We deliver more than 40 percent of our inventory anywhere in New England. Our motto, ‘over the top care’ isn’t a sales gimmick, it’s just the way we do business,” added Malinovskii.
Drive for Education: Supporting the Local Community
New this year, Berlin City plans to roll out a ‘Drive for Education’ program later this month at all locations. The company will donate a portion of proceeds from every car sale to local schools, at-risk youth and other kid-focused charities, with a goal of raising at least $100,000 annually. Berlin City regularly supports the communities in which it serves, from sponsorships to blood drives to fundraiser car washes.
About Berlin City Auto Group
Berlin City Auto Group consists of six dealerships in New England, located in Gorham, N.H., Burlington, Vt. and Portland, Maine. The company sells Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City offers a four-day/200 miles no questions asked return policy and the lowest, most competitive price guarantee within four days/200 miles, door-to-door delivery service throughout New England and pre-owned protection on certified pre-owned vehicles within 60 days or the first 2,000 miles. For more information or a list of locations, please visit www.berlincity.com. You can also find Berlin City on Facebook and Twitter.