Bacardiâ€™s Grey Goose vodka has built its marketing partnerships by sponsoring the 2015 Sundance Film Festival in the US.
Online PR News – 30-January-2015 – Guangzhou, China – Bacardiâ€™s Grey Goose vodka has built its marketing partnerships by sponsoring the 2015 Sundance Film Festival in the US.
The brand has opened a Grey Goose Blue Door lounge to host cocktail receptions for filmmakers, celebrities and studio executives at the iconic festival, based in Utah, the US.
Grey Goose will also feature at other events throughout the independent film festival â€“ which launched on 22 January and will run until 27 January.
â€śThe Grey Goose Blue Door lounge continues to be one of the most talked about destinations at Sundance, and a haven for film industry influencers.â€ť
A signature cocktail serve using Grey Goose VX â€“ a vodka and Cognac hybrid â€“ will also be unveiled at the Blue Door.
In September last year, Grey Goose partnered with billionaire Richard Branson to sponsor his Virgin Galactic project â€“ set to become the worldâ€™s first commercial spaceflight.
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