Jeff Davis Bank Now Rockin’ Kasasa Tunes®

Unrivaled Account Offers Consumers a New Kind of Bank Note

Online PR News – 19-August-2010 – – Jennings, LA - Jeff Davis Bank, one of the first financial institutions in the country to launch Kasasa®, the first and only collection of bank accounts that actually takes an interest in account holders, today introduces the most innovative account on the market, Kasasa Tunes®. Kasasa Tunes is a free checking account that gives consumers free downloads from iTunes® every month. It is designed for those with a passion for music and media, who want to be rewarded with free downloads, including music, books, movies and iPhone or iPod applications.

“For those that want something different from their banking relationship, we wanted to offer our customers a fresh, hip account that puts the fun in banking,” said Tyler Williams, Marketing Director at Jeff Davis Bank. “Now Kasasa customers can use their monthly downloads to check out a new band or the latest remix, or enjoy television shows, movies, iPhone and iPod applications.”

Like all Kasasa accounts, Kasasa Tunes offers free checking, nationwide ATM fee refunds, no minimum balance, no monthly fees and free online banking in addition to the downloads.

Account holders receive rewards by doing a few simple things every month, like using a debit card, accessing online banking and signing up to receive monthly e-statements instead of paper. If an account holder does not meet the qualifications in a given month, the account is still free and they will be eligible the following month for the benefits.

Kasasa was introduced to the Jennings and Lake Charles areas on February 26, 2010 through an aggressive, highly engaging marketing campaign. The campaign, which featured some of America’s top slam poets, asks consumers, “Do You Kasasa?” In other words, Jeff Davis Bank is asking consumers to expect more from their banking relationships.

“Our customers are thoroughly enjoying Kasasa offerings because they speak to their lifestyle, and Kasasa Tunes continues to support that movement,” added Williams. “The Kasasa launch has been successful for our bank and has been met with widespread support from the community.”

Jeff Davis Bank offers other Kasasa banking products, including Kasasa Cash® and Kasasa Saver®:

• Kasasa Cash - A free checking account that pays high interest in cash every month.
• Kasasa Saver - A high interest saver account linked to a Kasasa Cash checking account. The high interest and ATM fee refunds earned in the Kasasa Cash account are automatically deposited into the Kasasa Saver account each month. The balance in the Kasasa Saver account also earns a high rate of interest.

Kasasa is distributed to Jeff Davis Bank from BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions nationwide to help them win the war against the megabanks. BancVue’s products have delivered more than one million customers and more than $9 billion in deposits to more than 650 community banks and credit unions around the country, equaling more than 4,500 branches around the country.

For more information on Kasasa accounts, consumers can visit Jeff Davis Bank or visit

Do you Kasasa?
Kasasa® is the first national brand of the most innovative checking accounts available today. The accounts, offered exclusively by the finest community financial institutions, are designed to be the first and only accounts that actually take an interest in their account holders by paying them to use their account with what interests them most—high interest, automatic savings, money donated to charity or free iTunes® downloads. Kasasa, developed and distributed by BancVue, marries innovative banking products with the personal touch of community financial institutions. For more information, visit

Dan Mahoney