France and Son went around NYC to connect with people and get feedback on mid century furniture.
Online PR News – 20-January-2015 – New York, New York – France and Son has launched a social media campaign called "Street Seats" that puts New York City residents up close and personal with France and Son's mid century furniture offerings. As a way to get consumer feedback and connect with the local New York community, France and Son's photographers placed mid century chairs around New York City and encouraged people to test them out. The social experiment allows regular people who don't know much about France and Son's furniture to test, pose with, and give feedback on the uniquely designed chairs.
So far, France and Son has taken to the streets only a few times, but the feedback has been fantastic. The diversity of New York's residents makes the photo sets all the more interesting. The Street Seats albums can been viewed on France and Son's Facebook page, and throughout other social media platforms such as instagram, tumblr, twitter and the France and Son blog.