Kent RO Aims For a Larger Share of Water Purifier Market in India

Almost one third of the world’s population lives in water-stressed areas. This figure is expected to rise to two-third of the population by 2025.

Online PR News – 28-December-2014 – Mumbai/Maharashtra – More than one billion people lack access to safe drinking water globally. Most of them are located in the developing countries including India. Almost one third of the world's population lives in water-stressed areas. This figure is expected to rise to two-third of the population by 2025. India being the second largest populated country in the world, these problem bound to exist. During the past decade, the Indian population has had considerable improvement in accessing drinking water. However, the poor quality of water supplied by the civic authorities and groundwater still remains a challenge.

In a recent survey, it has been confirmed that groundwater in one-third of India's 600 districts is not fit for drinking as the concentration of fluoride, iron, salinity and arsenic exceeds the permitted levels. With the number of people becoming conscious of the risks of drinking contaminated water rising, the water purifier market in India is witnessing a boom never seen before.
Water purifier market in India owes its growth to the fact that water purifiers are no longer a consumer electronic good limited to wealthy households. They are available at reasonable prices and has started to penetrate in all the households of India irrespective of their income.

High metal content in water sources in Tier II and Tier III states such as West Bengal, Bihar, Rajasthan and Orissa, Tamil Nadu, Andhra Pradesh are also contributing to the growth of Water purifier market in India. Kent RO is making its presence felt in these Tier II and Tier III cities with products such as the Kent's mineral RO technology which uses the combination of RO + UV + UF + TDS control to get rid water of the harmful contaminants.

Water purifier manufacturing companies are also helping the case by their campaigns. Kent especially has promoted a number of informative campaigns. “Our campaigns are logical and informative. If you go through our campaigns, brochures and any other communication, we clearly cite the reason you should opt for a water purifier. We are selling our purifiers as a necessity and not just as a luxury product” quoted Mr. Mahesh Gupta, Chairman, Kent RO Systems when asked about the idea behind their various campaigns. The sector is indeed seeing a tremendous growth and players such as Kent are using their in-house research and development giving it a certain head start.