Deltapath, the global provider of unified communications, introduced a new brand identity that accentuates the first major brand evolution the company ...
Online PR News – 22-December-2014 – Hong Kong – Deltapath, the global provider of unified communications, today introduced a new brand identity that accentuates the first major brand evolution the company has undertaken in the past 13 years. This week’s official launch marks Deltapath’s continuous transformation from a SIP PBX provider to a rapid innovator in UC and video collaboration that deployed in spectrum of industries around the world.
The new corporate wordmark marks 13 years of attainment
The new Deltapath corporate wordmark underscores the well-established brand merit in its technology innovation. “Deltapath has undergone a tremendous transformation in the past 13 years,” said David Liu, Founder and CEO of Deltapath. “Deltapath technology now participates in a vast array of markets, from Contact Centre and Serviced Office to Healthcare, Education, Retail and Wholesale and Public Services. We wanted a logo that truly represented the size and scope of our brand.”
The Opals - the five major elements of Deltapath customer’s success
The new Deltapath brand identity incorporates major five-elements in the field of multi-faceted business solutions, innovative technology, support services, mobility, and talents, the most valuable DNA of the company. “We adopt the five vivid colours in the new brand identity that represent the energy of the company and wide spectrum of our customers in 277 cities and 94 countries”, said David Liu, Founder and CEO of Deltapath.
The visual connection between the Deltapath wordmark and the Opals creates a reinforcing brand identity. On one hand, it denotes the global scale and reach of Deltapath, and on the other, it showcases the company’s diverse technology portfolio. This unifying visual synthesis represents the singular ability of Deltapath to nurture a universal passion for human collaboration by launching the state of art communications solutions, and connecting people around the world.
The new imagery of the company is being fully integrated into all visual assets across technology, digital platforms, mobile apps and most notably, the new look of the Deltapath website with mobile-friendly responsive design, which will be deployed in coming weeks. In addition, people around the world will begin to see the new Deltapath brand immediately through Deltapath software upgrades that powers mobile video collaboration on a wide range of devices, from tablets, smartphones and laptops.
Deltapath is a global provider of unified communication solutions for enterprises and companies in all shapes and sizes. Established in 2001 with a vision to transform the way people collaborate at work, anywhere, anytime on any devices. Through constant innovation in hardware and software solutions, we have helped people and companies do more than just see and talk with one another- we offer solutions that establish trust and promise in all business communications. With the support from our customers in various industries including healthcare, educations, contact centres, serviced office, telecommunications, retail and wholesale, media and showbiz, enterprises and the public sector, we have successfully deployed in 277 cities spanning across 94 countries.