VCM Interactive creates Fresh Explainer Videos for BookNet Canada

VCM Interactive has created a corporate animated explainer video of products/services offered by BookNet Canada. Call 9053612977 for your video production needs

Online PR News – 19-December-2014 – Toronto, ON – Toronto, ON: Visual Communications & Marketing Inc. (VCM Interactive), a boutique production company specializing in corporate video production, animation, motion graphics, multimedia development and post production, created a series of engaging Explainer Videos for BookNet Canada. The animated explainer videos describe BookNet Canada’s affordable products and how they work together to support the Canadian book industry including publishers, retailers and libraries.

VCM produced the explainer videos from concept to creation. Working closely with the client, VCM developed concise and cohesive scripts with a clear message. Canadian inspired design elements were integrated to support the brand and products/services offered. Motion graphics accompanied with a professional female voiceover made these videos come to life. VCM also created a show open, which will be added to all future videos.

Joanna Karaplis, Marketing & Communications Manager at BookNet Canada said "Working with VCM Interactive was a great experience for us. Their well-organized team helped us plan our video series from start to finish: from messaging and look to voiceover talent and animation…This is a hard-working, detail-oriented studio, and we'd happily work with them again."

You can view the videos on BookNet Canada’s website at the following links:

To win this project, VCM took the following steps:

• Thorough discovery meeting with the client to find out challenges, goals and objectives
• Style frames to show fresh concept, style as well as Show Open