Aspri brings “Ceretto Wines”, an iconic brand and among the most awarded vineyards from the Piedmont region of Italy to India!
08/31/2009

• Aspri Spirits Inks an exclusive tie-up with Ceretto wines for marketing and distribution rights

Online PR News – 31-August-2009 – – Mumbai, 19th August 2009: Aspri Spirits Private Limited, one of India’s leading importers and distributors of premium wines, beers and spirits proudly brings to India the most awarded & premium range of Ceretto Wines from Piedmont, Italy.

Aspri Spirits will be the exclusive importer for Ceretto Wines in India and will handle complete marketing, sales and distribution for the brand. Ceretto wines will benefit from Aspri’s widespread reach enabling them to expand their footprint and extend their presence to major markets in the country.

Speaking on Ceretto Wines and the tie-up Mr. Sumedh Singh Mandla, CEO, Aspri said, “We are very delighted with this association. Ceretto is an iconic brand and it is very well in line with our philosophy to offer the best brands to our trade partners and the end consumers in India. He further added, “We will be working towards making these wines available in all premium hotels and restaurants across India and educating both trade and end consumers about this special region and wines from this great brand”

Aspri Spirits Pvt. Ltd. which has developed one of the largest sales and distribution networks in India covers over 22 major states and will be expanding in near future. Its focus areas include supplies to the star category hotels, restaurants, bars, up market wine shops, airlines apart from other services they offer in the South Asia region.

Speaking on the tie-up, Mr. Jackie Matai, Director Aspri Spirits Pvt Ltd. said, “We at Aspri Spirits constantly endeavor to bring the very best brands for the benefit of their discerning wine lovers in India.” He further added “This tie-up will be beneficial for both the companies and it will surely help us reach out to all our critical & important markets across the country.”

Speaking on the occasion, Fedrico Ceretto, Owner-Ceretto vineyards said, "We always give our best and choose to associate with the best in the industry. Aspri Spirits has established itself as one of the leading names in marketing and distribution of International Wines and Spirits. With this tie-up, we aim to enlarge our penetration & tap to the major Indian markets extensively. We are confident that their expertise and extensive market reach will help us to grow our brand.

About Aspri Spirits
Established in 2004, Aspri Spirits Private Limited is one of the leading distributors of premium wines, spirits and beer in India. The company is promoted by two of industry’s finest professionals Mr. Jackie Matai, a seasoned entrepreneur and Mr. Arun Kumar, an industry veteran who has been associated previously with many international brands. Aspri Spirits has it’s headquarter in Mumbai and branches in Delhi and Bangalore. The company’s core strength lies in delivering consistent growth by monitoring & supporting each of the Portfolios/ Brands they represent.
The Inclusion of Mr. Sumedh Singh Mandla, (a Food & Beverage professional and a well known name in the wine industry) in Aspri’s management team has further strengthened Aspri’s claim to emerge as a top player in the wine segment. For more details please visit Aspri website: www.aspri.org

About Ceretto wines

The Ceretto brand was founded by Riccardo, seventy years ago, who decided to harness the creative energy of a unique region by planting the first vineyards and setting up the original nucleus of the family firm in Alba. For three generations, the mission of Ceretto Wines has been excellence in wine, ambassador of Piedmont and Italy throughout the world.

In little more than thirty years, the Ceretto brothers created a network of small independent estates in the Langhe and Roero, purchasing over 120 hectares (300 acres) of land to form a constellation of cellars producing outstanding and top awarded wines such as the Bricco Rocche Barolo, the Bricco Asili Barbaresco, Blangé Arneis, Moscato from Vignaioli di Santo Stefano, Dolcetto, Barbera and Langhe Monsordo. This year Ceretto wines appeared in the cover page of Wine Enthusiast as Top producers of Barolo and Barbaresco. For more details please visit Ceretto website: www.ceretto.com.

For further information please contact:
Rachita Ravindran / Sanyukta Dhangar
Madison Public Relations
98207 69251/98207 92571
rachita@fort.madisonindia.com/ sanyukta@fort.madisonindia.com