The new blog, Online-Tekstforfatter, is the first step in a new movement to teach Danish web people to understand and exploit the full potential of persuasive online copywriting.
Online PR News – 30-August-2009 – – Although Denmark is among the most digitalized countries in the world, online copywriting is a completely overlooked aspect of online business optimization and most internet marketers fail to unleash the full potential of the most important part of their web communication – the web copy itself. The new blog, online-tekstforfatter.dk, is here to put an end to this unfortunate trend.
“Online success is all about conversion, and conversion is all about getting people to do what you want them to do. The web is a written medium, and ultimately it’s your web copy that makes your prospects react and take action.”
So says the mastermind behind the blog, Michael Aagaard, who points to the fact that most people fail to understand the unique circumstances that define the web. By far most marketers make the fatal mistake of approaching online marketing with an offline mindset.
“A campaign on TV may be defined as a success if a large number of people are exposed to it. Online it’s not a success till prospects have been converted into active users or paying customers.”
Every single weekly blog post will give the readers specific functional tips and tricks as well as food for thought that will help them understand the online medium and unleash the full potential of their web copy.
Online tekstforfatter means online copywriter in Danish, for more information visit Online-Tekstforfatter.
Michael Aagaard is something so rare as a serious Danish online copywriter. He works full time as an online copywriter and junior SEO specialist at Deducta Online Marketing and has been featured as a guest blogger on Copyblogger.com