An online bingo website is staking its claim as the most adventurous in the UK after a string of controversial media campaigns received widespread national coverage.
Online PR News – 10-August-2010 – – OnlineBingoClub.co.uk added their search for the UK’s first ever bingo bride to a long list of bingo related campaigns including launching a bingo widower support group and finding the best bingo wings in Britain.
The campaigns have been covered by a wide range of national media including BBC News, The Sun, Sunday Express, Daily Mirror, Daily Star and Metro, as well as being picked up in both the US and India.
Most recently the site had planned to become the first UK company to sponsor a wedding, offering one lucky couple £5,000 towards the cost of their big day. In return, the couple were required to wear the site’s logo on their outfits, menus, table settings and invitations.
However, after choosing a winner from over 100 entries, the competition was called off after a concerned vicar deemed it inappropriate for a gambling logo to be displayed in a holy venue.
The site's founder Rob Hutchison said he’s pleased the media have warmed to their ideas, but it was a shame that they were unable to go ahead with the wedding.
He said: “We spent a long time searching for the perfect couple and couldn’t wait for the wedding, it was going to be a real spectacle.
“When the vicar told us we couldn’t go ahead it was a real blow for all concerned. The couple lost out on £5,000 and we weren't able to host Britain's first ever sponsored wedding.”
The site has become renowned for tongue in cheek campaigns which have caused controversy amongst some areas of the media, something Mr Hutchison accepts is to be expected.
He said: “When we launched our search for the best bingo wings in Britain we got told by some journalists that the competition was a great idea, other’s called it disgusting, which I think was a little harsh.
“All of the finalists had a great day out with one lucky winner walking away with a cash prize and some great media coverage, everyone was a winner.
“We launched a bingo widower support group on twitter and facebook to provide lonely men who had been shunned by their bingo mad wives with a place to share their experiences and tips.
“Some people took it seriously, others enjoyed laughing about it, we thought it was a great idea which demonstrated perfectly the effect of the recent surge in online bingo’s popularity.”
When asked about plans for the future Mr Hutchison said he didn’t want to give anything away but said the site would be launching some more controversial campaigns in the near future.
He said: “We’ve got a few ideas up our sleeve and after we check the legality of each of them we can move forward.
“More than 250 people have entered our competitions so far and we’re confident that our latest idea will prove more popular than the others combined.”
He said with a grin: “Anyone who loves bingo and having a laugh…watch this space.”
The London PR Agency
0207 193 0566