With an 85% increase in total site traffic, and a remarkable 1,524% increase in targeted search engine traffic, the success of this campaign is impossible to argue.
Online PR News – 08-August-2010 – – Memphis, TN, August 05, 2010 -- Web-marketing gurus at Valeo Design & Marketing, Inc. were approached by development group at The Court Square Center and asked to completely redesign a 5-year-old website.
The project called for a more product-oriented site, as well as an increase in targeted traffic to the site. These goals were not particularly challenging, simply because Valeo Design & Marketing, Inc. was building the website from the ground-up with search engines in mind.
The challenge came from the competition. There are countless other companies on the internet offering apartments for rent, making it fairly difficult for The Court Square Center to rank very highly in online searches.
A meticulous research of appropriate keywords that were neither too specific nor too broad was employed. This is a part of a process known as Search Engine Optimization, or SEO, a vital tool in the web-marketing world. In addition to this technique, Valeo Design & Marketing, Inc. created high-quality links to the site from other high-ranking, relevant sites.
With an 85% increase in total site traffic, and a remarkable 1,524% increase in targeted search engine traffic, the success of this campaign is impossible to argue. On search engines like Google, Yahoo, and MSN, the redesigned website now ranks among the top 10 for the targeted keywords and search terms.