Bauer Media Scotland has turned in a strong set of figures in the latest RAJAR radio results.
Online PR News – 06-August-2010 – – THE company has more listening hours than BBC Radio 1 and 2 combined in Scotland and reaches 1.8 million listeners each week - 41% of the population.
The network’s AM stations have also shown a stellar performance with Clyde 2 in particular increasing its reach by 15% in the last quarter.
Each of the stations in Scotland claim the number one spot for reach and number one for breakfast in the commercial arena underlining the network’s commitment to retaining a close connection with its local audiences.
Radio Borders leads the UK with a phenomenal 56% reach, testament again to the station and network’s relationship and understanding with its consumers, and ongoing commitment to delivering relevant and engaging content.
West Sound added audience and reported its highest listenership for five years and Forth One remains number one station overall adding another 3,000 listeners.
Graham Bryce, Managing Director, Bauer Radio-Scotland, said:
“This is a really strong performance from the company as a whole in what is a tough market. Our teams across the country work incredibly hard to ensure we bring the best programming to our listeners and the fact that we are reaching 41% of the population in these communities is fantastic. The key to our success is all of our teams really understand their station audiences and connect with them on and off air.
“I’m delighted that we are number one for reach in every market and still also boast the number 1 commercial breakfast show in all areas which is a real testament to the talent, local personalities and local connections we have.”