Thomas Halatyn, owner of PAC-COMM today announced the completion of the seventh application of the MarketBASE program.
Online PR News – 16-September-2014 – McLean/VA – Thomas Halatyn, owner of PAC-COMM today announced the completion of the seventh application of the MarketBASE program: understanding and expanding any companies’ web site advertising universe. Previous applications include market sizing, market potential, customer acquisition, customer retention, up/cross-selling, and .
According to Thomas; “Many businesses small to large lack a systematic road map of first understanding the current characteristics and scope of its advertising outreach but more importantly identify the changes in advertising strategies that will produce the greatest growth impact on advertising revenue”.
The MarketBASE system combines (in a cloud environment) or as a software / SB environment, the combined enhancement / enrichment of advertising revenue, the mapping of all aspects of advertising outreach, and analytics that defines the current state, growth potential, and optimal direction for increasing advertising revenue.
A few features of the MarketBASE advertising application:
Provides knowledge about your best prospective web site advertisers beyond what you routinely know: i.e., their industry, type of business, yearly sales, growth potential, years in business, type of current advertising and outreach, service and product purchasing potential, etc.
More importantly, this information, when obtained for current and past advertisers, provides the basis to direct “actionable” marketing efforts:
Identifies types of advertisers that should be retained, acquired; have the greatest potential of providing long term advertising revenue
Provides basis for associating types of advertisers with periodical or one-time SEO efforts for landing page advertising, calls to action plug-ins (compatible with word Press, etc.) publication content, article themes, industry topics – thus increasing revenue through coordinated revenue / content themes
Directs attention to industries, types of advertisers most likely to advertise on your web site, act in partnership with your SEO, landing page planning efforts
Identifies type of business advertisers that could receive preferred advertising rates due to their “lifetime” revenue potential
MarketBASE maximizes web site advertising revenue by answering key marketing questions….
What “types” of businesses (by industry, sales, growth potential, etc.) currently or would be interested in advertising on your web site?
How are the characteristics of your web site advertisers changing over time? What does their SEO and other characteristics mean to your acquisition strategy and how you acquire new advertisers?
What types of industry groups are likely to generate the most web site revenue, frequency of advertising, now and over time?
What publication topics have the potential for maximizing the highest amount of repeat advertising given changing SEO characteristics?
To obtain the greatest number of new web site advertisers, what publication themes, topics, stories have the greatest potential for attracting the greatest potential numbers of web site advertising?