Sales Performance International Presenting at 2014 Sales Force Productivity Conference

Utilizing Advanced Analytics to Prove ROI, Maximizing Effectiveness of Sales Teams

Online PR News – 16-September-2014 – Charlotte, N.C. – Sales Performance International (SPI) executives, Dave Christofaro and Dr. Shane Douthitt, are giving the keynote presentation at the Sales Management Association’s fourth annual Sales Force Productivity Conference in Atlanta, Ga., September 15-17. SPI is focusing on how sales leaders can overcome the odds, meet or exceed goals and increase ROI, providing the audience with a clear understanding of how to objectively assess sales talent and measure the ROI of sales training and enablement.

Sales organizations are being disrupted by an unprecedented confluence of factors, making it even more critical that sales teams be agile and try new approaches. CSO Insights data shows that in most sales organizations, 20% overachieve, 20% underachieve, and 60% are mired in mediocrity. Additionally, the cost to develop and train sales professionals is increasing.

During the keynote, SPI discusses the solution: its patented talent analytics-driven approach, Sales Talent Optimization, which uniquely identifies the specific causal drivers of sales performance for each organization. Through advanced analytics, sales leaders can now statistically prove, based on analytics, which sales and leadership competencies drive business results. With this powerful insight, sales leaders can provide targeted development plans for each individual to accelerate and optimize business results and ROI.

Steeped in management science, talent management and advanced analytics, Mr. Christofaro, Director of Sales Talent Optimization, and Dr. Douthitt, Director of Sales Talent Analytics, are also leading an interactive workshop and present at concurrent session titled Increase the Quality of Sales Hires by up to 67 percent.

To learn more about SPI, visit

About Sales Performance International

Sales Performance International (SPI) is the world leader in sales performance optimization. Our collaborative, best-in-class approach to working with premier global companies—supported by multi-year, independent research—demonstrates that SPI’s proven methods enable our clients to consistently and effectively drive revenue growth, operational performance improvements and accelerate their time-to-results.

SPI offers the industry’s only comprehensive Sales Performance Optimization Platform, comprised of three integrated components; talent assessment and analytics, continual learning and development, and sales enablement technologies. Our extensive sales performance expertise, deep industry knowledge, and global resources, uniquely position SPI as the go-to firm for organizations that need to adapt and transform how they sell in a disruptive and increasingly competitive world.

Founded in 1988, SPI has assisted more than 1,000,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance.

SPI is headquartered in Charlotte, North Carolina, with offices in Brussels, London, and Beijing, China. For more information, visit: