Micromax launches Canvas Nitro – Now Everyone Can!

Micromax Informatics Limited announces launch of Canvas Nitro A310 Smartphone in India with sleek looks, powerful performance and innovative user interface.

Online PR News – 16-September-2014 – New Delhi – New Delhi, September 08, 2014: In its pursuit of democratizing technology by offering innovative solutions, Micromax Informatics Limited, India’s leading handset player, today announced the launch of Canvas Nitro A310 in India. The new smartphone offers the perfect blend of sleek looks, powerful performance and innovative user interface with a host of inbuilt apps to offer a superior mobile experience.

Key features of Canvas Nitro A310

- 1.7GHz Tru Octa-core processor
- 5-inch HD IPS display
- Android KitKat 4.4
- Expandable memory up to 32GB
- 13MP AF rear camera; 5MP FF front camera
- HD playback and recording
- Dual SIM
- Leather back finish
- Available in Pristine White & Mystic Blue colors
- 2500 mAh battery
- QuickLook, Smart Alerts, All in one camera widget, customizable smart gestures
- M!Live, M!Games, M!Insurance, M! Security, M! Doodle, M! Unlock, Games Club, Trending Apps, Opera Mini, Hike, Foneclay , BookMyShow, Clean Master, SwiftKey, Truecaller, Pre-loaded HD games like Grow Away, Hitout Heroes, Smash It, Where’s my Water

Commenting on the launch Vineet Taneja, Chief Executive Officer, Micromax said, “It has been our constant endeavor to listen to Indian consumers for better understanding of their ever evolving needs. Inspired by specific needs of consumers, Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.”

He further added, “Micromax has always been the first to identify and address the gaps through its innovative offerings that provide best experience at an affordable cost. We will continue to simplify and enhance the consumer experience by introducing innovative products and services, taking the best smartphone experience to the last mile.”

Delivering a combination of great aesthetics and superior features, the Canvas Nitro is power packed with a 1.7GHz Tru octa-core processor promising seamless multitasking and an improved application performance. Equipped with a 5-inch HD IPS display, the phone offers a dynamic contrast and color vibrancy with an immersive graphic quality. Running on latest Android 4.4 KitKat, users get access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Available in Mystic Blue and Pristine White colors with a premium leather finish back, Canvas Nitro comes with innovative software features like QuickLook, Smart Alerts, All-in-one camera widget and customized gestures.

Speaking about this, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said, “We are excited to be partnering with Micromax to launch their latest product – the Canvas Nitro. The new product has most superior technology and we are sure that this will be well-received by our 25 million members. At Snapdeal.com, Mobile and Tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.”

To reach out to the internet savvy youth across India, Canvas Nitro will be exclusively available on www.snapdeal.com for Rs. 12,990/- from September 08, 2014.

Capture the precious moments

Equipped with a 13MP Auto Focus rear camera with Flash one can capture images in supreme clarity. That’s not all, now users will be able to access multiple modes of camera with just a touch on their home screen. Using the All –in-One Camera Widget, users can choose from a normal photo mode to a video mode to selfie, front ‘n’ back & stable shot mode and a 5MP Fixed Focus front camera, will allow users to get the best quality selfies.

QuickLook into your social & news feeds

Now, you do not need to click on different applications for different needs. With QuickLook, you can get your entire social and news feed displayed together on one screen. With a collage like interface, it offers a variety of choices for the users to choose and display content from, like news from various sources & categories, Facebook news feed, trending tweets and weather information.

Smart Alerts

The smartphone also comes with Smart Alerts enabling the users to view notifications right on the lock screen. By default when there are no notifications, there will be a white digital clock on black background. In case of a notification, a band appears on the screen with individual icons for each notification and the colour of the band reflects the latest notification for applications like SMS, calls, Facebook, Gmail, Whatsapp and Hangouts.

Customized Smart Gestures

The phones also pack an array of customizable smart gestures like ‘Pinch In , Pinch out, 2 finger flick up, 2 finger flick down, 2 finger flick left, 2 finger flick right’ that can be assigned to a number of actions like open messages, app drawers, adjust music volume, play/pause etc.

For more information, please visit www.micromaxinfo.com
You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 16.6 percent in Q2 of 2014 (Counterpoint Research). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

For further information, please contact:

Aashima Malik

Nikhil Kharoo