Professionally produced video series of Collection introductions and retailer interviews debut from Pride Family Brands’ marketing team
Online PR News – 13-September-2014 – Ft. Lauderdale, FL – A series of professionally produced videos is being introduced by Pride Family Brands in advance of the 2014 International Casual Furniture and Accessories Market. Created for multi-platform use, the series includes one minute product videos highlighting each of the six collections that will debut for 2015 at the upcoming market as well as a selection of current popular collections. Also included within the series are videos featuring topics such as Pride Family Brands’ production and customer service in the words of retail customers.
“Through the efforts of our marketing team, the videos were designed to provide a visually informative yet concise message about our new products and company,” said Steve Lowsky, president, Pride Family Brands. “By utilizing the video format, each story can then be told across multiple platforms including online and mobile applications.”
Filmed within Pride’s Chicago Merchandise Mart showroom, the videos are available for viewing from Pride representatives as well as postings to the manufacturer’s social sites and online New Intro blog. The blog, accessed at www.pridefamilybrands.wordpress.com, has been created for 2015 as a marketing vehicle exclusively featuring information and images about the six new 2015 collections from Pride Family Brands.
Future plans for the videos are to provide jump drives to retailers for in-store promotion and education. “We make a considerable investment each year in the new products we introduce and with the creation of enhanced marketing tools, we are able to assist our retailers in promoting the collections as well as presenting the Pride story in an attractive and consistent manner,” Lowsky said. “We see it as another element in our ongoing marketing efforts.”
The videos will be on display within the Pride Family Brands showroom # 1576 in the Chicago Merchandise Mart during the International Casual Furniture and Accessories Market, September 16 – 19, 2014. For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.