Detroit Trucks Contribute to Increased July Sales for Detroit Three; Toyota and Honda Decline

Detroit trucks add to Detroit Three’s growth in July 2010 sales over July 2009. General Motors had the largest increase year over year in light truck sales out of the three.

Online PR News – 05-August-2010 – – Detroit Trucks occupied two out of the three spots in the top 20 vehicles sold for July 2010. The Chevy Silverado occupied position three with 34,664 trucks sold, a 25.5 percent increase over last year. The Ford F-Series Detroit trucks took the top spot with 50,449 sold, a 38.9 percent gain, and the Toyota Camry held the middle with 35,058 sold, a 3.2 percent increase.
Out of the Detroit Three GM led in total sales with 199,602 vehicles including 125,527 light trucks; Ford followed in second place with 170,208 vehicles including 109,649 light trucks; and Chrysler held the third spot with 93,313 vehicles including 71,584 light trucks. For year over year, GM trucks were up 19.9 percent, Ford was up 11.3 percent, and Chrysler was up 7.2 percent.
It was a much better month as opposed to last year when the government’s Cash for Clunkers program was thriving much to the dismay of the Detroit three; in the program, Detroit trucks suffered as smaller foreign makes experienced sales gains.
However, a reversal of fortune has occurred. Both Toyota and Honda lost sales July of this year, by 3.2 percent and 2 percent, respectively, while the Detroit Three increased sales. General Motors led the way with a 6.4 percent increase, followed by Chrysler with a 5 percent increase and Ford Motor Company with a 3.3 percent gain. The percent change does not account for adjustment in the number of selling days in July but is instead derived from numeric comparison; July 2010 had one more day of sales than July of 2009.
The total industry gain was 5.2 percent, placing the seasonally adjusted annualized rate at 11.99 million vehicles, which is the highest point since August 2009’s number, 14.09 million, when the Cash for Clunkers program accelerated because of the August 25 deadline to submit applications.
GM’s core brands of Chevrolet, Buick, GMC and Cadillac increased sales by a combined 25 percent according to a press release from the automaker.
“When we say we want to design, build and sell the world’s best vehicles, we’re not talking about just one vehicle, one brand, or one month,” said Don Johnson, vice president, U.S. Sales Operations. “Our July results again reflect that each of our brands has contributed significantly to our gains.
“The size and scope of the U.S. market demands a strong portfolio of well-targeted brands,” Johnson said. “The success of Chevrolet, Buick, GMC, and Cadillac month in and month out, indicates that the new GM’s brand strategy is sound.”
Chrysler’s increase includes record sales set for the Dodge Challenger and the Dodge Journey. The brand new Jeep Grand Cherokee is also drawing in sales, and more redesigns and refreshed models are in the works. Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales said, “We’re gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end.”

Ford reported the 40 mpg Fiesta achieved 3,000 sales during its second month after being released. “Customers are rewarding Ford for providing the performance they want and the fuel economy they need,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.
GM has two gas-friendly models scheduled to make their debut later this year, the 40 mpg Chevrolet Cruze Eco model and the Chevrolet Volt. The Chevrolet Volt has an estimated 40 miles of electric driving and an additional 300 miles of extended range driving from the onboard generator.
GM recently announced plans to increase Volt production by 50 percent, from 30,000 units to 45,000 units in 2012. Pricing was announced to start at $41,000 before a government federal income tax credit of up to $7,500.
Some experts say July sales signal June was just a pothole on the road to recovery, but automakers still have a tough road to travel before economic success can be declared.
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[Source(s):, Bloomberg, Detroit Free Press]