Tourism in Blackpool Set For a Boost
03/18/2009

Tourism in Blackpool is set to benefit from hundreds of properties being offered to visitors for less than £25 per night B&B and some as little as £10 per night through Iknow-northwest.co.uk.

Online PR News – 18-March-2009 – – Tourism in Blackpool is set to benefit from hundreds of properties being offered to visitors for less than £25 per night B&B and some as little as £10 per night through Iknow-northwest.co.uk.

The predicted boom in the tourism trade comes after research by the award-winning online marketing consultancy found that over a quarter of visitors to the North West, opted for hotels to stay in the Blackpool area, meaning the demand for Blackpool accommodation is going to rise.

Results also revealed that most visitors to http://www.iknow-northwest.co.uk/, used search engines to locate the site. The most searched for term was ‘Cheap Hotels in Blackpool’ and around 18,500 people used the word ‘Blackpool’ in their search.

The site offers property owners the platform to advertise their website to people wishing to stay in the Blackpool area. The marketing company also offers visitors to its site, a platform to access an array of properties, ranging from budget priced rooms to top-notch properties across great locations in the Blackpool Area.

The online marketing consultancy host a variety of different properties on their website such as; hotels, B&Bs, guest houses, holiday cottages, pubs and inns, holiday parks, holiday flats and apartments, to accommodate for all guests wishing to get away to Blackpool for a much deserved break away from the draining credit crunch.

How it all works

The UK’s fastest growing accommodation listing website allows anyone who owns a property within the North West to advertise their accommodation on the iknow-Northwest.co.uk website. The consultancy aims to provide an advertising tool for clients to feature their properties on the website to enhance business and attract potential visitors to their property.

A key feature to the online consultancy site is the ability to show potential visitors direct access online to when the client’s property is available. The page has been set up to display a calendar which summarises the availability of the property and not individual rooms.

Iknow-Northwest.co.uk website also features a last minute category whereby clients who opt to use the calendar feature, will see their properties be placed in the last minute directory for guests wishing to find a quick getaway or last minute deal.

Links can also be made direct to the clients’ website through iknow-northwest.co.uk.

Marcus Simmons, Managing Director iknow-uk ltd, said, "The internet is changing the way people find and book accommodation. Hotel, B&B and other accommodation owners have to learn quickly how to benefit from the effectiveness of internet advertising.

“Most importantly we deliver results! This is demonstrated by over 90% of our customers renewing each year because of the exceptional results they achieve over their 12 month subscription."

Successes of online marketing and search engines

The convenience of online marketing has grown dramatically, yet people are still unsure about what it entails and whether it is actually worth it.

iknow-uk.com prides themselves on being the most cost effective online accommodation directory on the web. This is proven through the generation of more enquiries taken place in comparison to other forms of advertising or competing websites.

The results released by iknow-northwest.co.uk, support the work led by Forrester Research Inc, who found that 80 per cent of web users find new websites through search engines.

iknow-uk.com has developed their sites to ensure that search engines do their job. The sites can be found through a vast range of searches that relate to staying in your area. Therefore most visitors to the North West site are actively looking to stay in the area.

At present, the websites are accessed by hundreds of thousands of people per day, with around 10,000 bookings being made per month across the whole of the UK.

Last year saw the marketing company help over 2,500 hospitality customers on their website stay one step ahead of their competition. The website also received 7 million visitors by the end of October, almost 2 million up from 2007.

Existing clients are happy with the services provided by the firm and enjoy that the site allows the generation of bookings for the property and the excellent customer service provided.

Trevor Sutton, owner of Hollywood Apartments, Blackpool, said, “iKnow Northwest is keeping our business going.”

Steve and Elaine Fazakerley, owners of the Arthington Licensed Guest House in Blackpool said, “All we can say is that our business has increased dramatically over the 2 years that we have been in business due in no small terms to the advertising we do on the internet in particular with yourselves at iknow-northwest.”

Fulfilling customers wants and needs

With a happy client, iknow-northwest.co.uk can be confident that visitors wishing to stay in the North West will be happy with their services.

Currently, iknow-uk.com feature more than 2,500 accommodations across the UK for people to browse at their leisure, with the convenience of it all being in one place.

The website is fast, easy to use, comprehensive and informative for the customer to locate their perfect property to stay, including Blackpool bed and breakfast and Blackpool holiday flats and apartments.

The advanced search engine on the site allows visitors to categorise exactly what they are looking for when staying at a property. Guests can search under locations, types of accommodation, type, price and speciality. This ensures that the customer gets the best deal from the service and exactly what they are looking for.

"We constantly work to improve the effectiveness of internet advertising with iknow-uk both in terms of attracting more site visitors and also converting those visitors into enquiries and bookings,” said Simmons.

“The control panel has many features which allow customers to refine their listing including an online availability calendar which enables site visitors to conduct site-wide availability checks and narrow down their search by area, price and property type."

Other studies

These statistics by Iknow-northwest.co.uk follow the extensive research conducted by consultancy, Good Business, who found that almost two-thirds of holiday goers will set back their vacation plans for more eco-friendly holidays.

Good Business surveyed over 1,000 adults in the UK, to reveal that the current recession is seeing around 46 per cent of people cut back on their holidays this year.

Out of those 1,000 people, 55 per cent plan to choose holiday destinations which can be reached by train or boat rather than flying.

The predicted boost comes shortly after the announcement that the North West is due to receive a £20million funding package to enhance marketing for the five area tourist boards; Cumbria Tourism, Marketing Manchester, the Mersey Partnership, Visit Chester and Cheshire and the Lancashire and Blackpool tourist board. With all this buzz around the North West going on, Blackpool may become the best place to visit to beat the credit crunch this year.

ENDS

NOTES TO EDITORS

The iknow-Northwest.co.uk website is part of a larger online consultancy company called iknow-uk.com.

The firm specialise in rental accommodation, providing a platform for people to advertise their properties to rent across the UK.

The companies main internet advertising websites are iknow-yorkshire.co.uk, iknow-northwest.co.uk, iknow-lakedistrict.co.uk, iknow-devon.co.uk,
iknow-cornwall.co.uk and iknow-wales.co.uk.

The online marketing site is keen to expand their sites, adding iknow-scotland.co.uk, iknow-somerset.co.uk, iknow-dorset.co.uk and iknow-kent.co.uk to their site in the last 12 months.