LORIS DIRAN RE-LAUNCHES HIS AWARD WINNING MENSWEAR COLLECTION FOR NYFW SEPTEMBER 2014
09/09/2014

FGI Award winner Loris Diran returns to New York Fashion Week 2014 with a new take on his Menswear collection.

Online PR News – 09-September-2014 – New York, NY – FOR IMMEDIATE RELEASE:
NEW YORK, NY – September 5, 2014

LORIS DIRAN RELAUNCHES HIS MENSWEAR COLLECTION
for SPRING 2015 FASHION WEEK NEW YORK

LORIS DIRAN will re-launch his award-winning Menswear Collections for Spring/summer 2015 on Thursday, September 11th 2014 at 3:00 PM at the DIMENNA CENTER FOR CLASSICAL MUSIC in New York City for this September’s upcoming NEW YORK FASHION WEEK.
Known as a regular on the NYFW schedule for 10 previous seasons, this runway presentation will mark Mr. Diran’s return to Menswear after a 2 year absence during which he relocated production and development to Italy. The collection will reflect a sportier attitude and an ‘accessible luxury’ price point that comes in dramatically less expensive than it’s bespoke level predecessor.

The Spring/Summer Men’s 2015 collection, entitled “”WHERE THE OCEAN MEETS THE SKY”, draws its inspiration from Diran’s contemplation of the changing Blues, Greys, and Beiges of a summer sky combined with the pompadours and slim suits of the ‘Teddy boy’ culture of London’s 50’s and 60’s. Texture and Structure become key elements for this men’s collection, Which will debut his ‘New Look’: Uber soft, washed suiting sans padding and stiff interfacing, yet maintaining a slim, defined silhouette. This begins an exciting new chapter in the world of men’s haberdashery for Loris Diran.

ABOUT THE DESIGNER:
After earning a Fine Arts degree from NYU, Diran went on to work for such legendary design houses such as Versace, Claude Montana, OMO Norma Kamali, and Chanel. It was at these institutions Diran learned the key elements of style and embraced luxury as a lifestyle concept.
In 2003, Diran launched a collection of luxury Made-to-Measure knits under his first woman's label, LORIS DIRAN COUTURE. The craftsmanship and fashion forward designs made them an instant hit with many socialites and celebrities.
In 2007, Mr. Diran went to work on his own signature Women’s Ready-to-Wear label, immediately followed by a Men’s collection. Both featuring Demi-Couture craftsmanship and have since developed a loyal clientele of fashion savvy customers, as well as celebrities from the world of music, television and film.
His designs have been worn by SARAH JESSICA PARKER, BEYONCE KNOWLES, NE-YO, RICKY MARTIN, JONATHAN RHYS MEYER, NICOLETTE SHERIDAN, SOFIA MILOS, BRITNEY SPEARS, LIEV SCHREIBER, and ANDREW McCARTHY and were featured in the hit film, “THE DEVIL WEARS PRADA”.
This prestigious assembly of notable names and associations combined with Diran’s growing presence in the design community earned him an invitation to debut his collection on the runways of Milan as a guest of VOGUE ITALIA and MILANO UNICA in September 2010 and jumpstarted his new year by winning him the Fashion Group International’s ‘RISING STAR’ Award in 2011 for excellence in Menswear.
In 2013, Loris Diran was once again honored to be a finalist for the Fashion Group International “RISING STAR”, this time for excellence in Womenswear.
2015 will mark Mr. Diran’s debut on the runways of Hong Kong as a guest of the government during Hong Kong Fashion Week.

FOR PRESS INQUIRIES, CONTACT; PR@LORISDIRAN.COM