CONDOM-QUEEN ROLLS OUT NEW BRAND ONLINE
09/01/2014

• New brand launch online today
• Inspired by 50 Shades of Grey
• Founded by outback Australia air hostess
• Initial release of 10,000 packs for US market

Online PR News – 01-September-2014 – Sydney, Australia – For release: 1 September, 2014
CONDOM-QUEEN ROLLS OUT NEW BRAND ONLINE
• New brand launches exclusively online today.
• Inspired by 50 Shades of Grey.
• Founded by flight attendant from outback Australia.
• Initial pre-release of 10,000 limited edition packs available just for US market.
Condom Queen, a new supplier of condoms announced today the roll-out of their new brand, available exclusively online.
Research has consistently shown that embarrassment associated with condoms remains a barrier to condom acquisition and consistent condom use, particularly among young adult populations. (Study by SG Moore, published in The Psychology of Health and Medicine).
“Modern women not only want to be in control of their finances and their careers but also their sex lives. This is a product designed especially with the modern woman in mind. It is both elegant and discreetly packaged and most importantly, fun!” said Ms Grasmeder.
Social Researcher, Jeff Gilling said: “Many women are bored with their sex lives. The 50 Shades phenomenon lifts the lid on the unfulfilled yearning millions of modern women have to explore their sexuality, to push the boundaries of their imagination and to be more expressive of their desires.”
Inspired by the 50 Shades trilogy of books, founder Louanne Grasmeder, an airline hostess from the Australian outback, saw an opportunity to bring to market a new condom brand, designed and packaged especially with modern women in mind, accompanied with a fun, informational book called ‘50 Ways to Play’ that allows readers to bring to their bedroom the imaginations of their mind, awakened since reading 50 Shades of Grey.
Grasmeder determined to create a smart, sassy product for the modern woman that is conveniently available online to overcome the embarrassment factor many people still feel purchasing condoms in-store, and featuring the added benefit of the informational, educational book (that details 50 different sex positions!)
The limited edition Condom-Queen pre-release packs are available from www.Condom-Queen.com.
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ABOUT GILLING STRATEGY & RESEARCH www.gilling.com.au
• Gilling Strategy & Research is a strategic research, media and communications consultancy.
• Founded in 2003, Gilling has worked with many of Australia’s most recognisable brands.
• Its Principal, Social Researcher Jeff Gilling is regularly called upon by media to comment on the demographic and social trends that are shaping our changing world.

ABOUT CONDOM-QUEEN www.Condom-Queen.com
• Founded in 2014, Condom-Queen is an exclusively online supplier of quality condoms, discreetly packaged and designed for discerning modern women.

FOR FURTHER INFORMATION, HI-RES IMAGES, COMMENT OR INTERVIEWS, PLEASE CONTACT:
Jeff Gilling Tel: +61 432 011 600 Email: jeff@gilling.com.au
Gilling Strategy & Research Twitter: @jeffgilling
Louanne Grasmeder, Tel: +61 402 191 443 Email: grasmedia72@gmail.com
Founder, www.Condom-Queen.com Twitter: @condom-queen