A study presented by SuperCoolSteals.com today shows that men are increasingly using coupons when shopping and enjoy sharing coupons they discover online with their friends.
Online PR News – 04-August-2010 – – (BATON ROUGE, LA) – SuperCoolSteals.com CEO Joe McFerrin today presented numbers that are changing the common perception that men don’t use coupons for shopping.
The study shows that one in two adult males have used coupons in the past six months and more than one-third of the men indicated that they have assigned a special area where they keep their coupon clippings. 18% of the men willfully share coupons they discover online with friends and family.
“We estimate that about half of the registered users at SuperCoolSteals.com are adult males that actively search for coupons and deals” says Joe McFerrin.
According to the trends presented in the study, male interest in coupon-shopping increased with the escalation of technology and websites that offered coupon-deals.
Coupons have predominantly been marketed through newspapers and Circulars, but the evolution of the Internet has changed the way Coupons are distributed to American consumers. Coupon websites make up 31% of the Coupon market.
Researchers agree that the male shopping pattern and behaviors differ from the female ones: Men have been found to seek coupons online during a pre-planning and research stage, and are more receptive to call-to-action marketing messages from for instance frequent buyer clubs and loyalty programs.
The study analyzed and presented by SuperCoolSteals.com was conducted by Harris Interactive during the first quarter of 2010 and interviewed 1,017 adults ages 18 and older. Results were categorized according to age, sex, geographic region and race.
For more information, visit www.supercoolsteals.com