Pakistani editor, Adam Jbr, struggles to promote a positive image of Pakistan through 100 PAKISTANIS - The Famous & Influential book
Online PR News – 28-August-2014 – Karachi – Adam is a young Pakistani editor, struggling to promote a positive image of Pakistan among the global community. He is also the co-founder , author and editor of the '100 Pakistanis - The Famous & Influential' book for which he personally met and interviewed the top influential figures of Pakistan including Dr. Abdul Qadeer Khan (Scientist), Dr. Amir Liaquat Hussain (Famous Media Personality), Ali Moeen Nawazish (Educationist), Samina Baig (Mountaineer), Ansar Burney (Philanthropist), Aamna Taseer (Women Entrepreneur), Jahangir Khan (Former World Squash Champion) and others to spotlight the distinguised Pakistanis for the world to read in order to improve the country’s image in these crucial times.
After completing his education in Dubai, UAE, and joining the perfume industry as his career path, while living in an international surrounding, Adam was disturbed seeing a weakened image of his country due to political, economic instability and terrorism for which misconceptions were created about Pakistan's image on the global level. Adam decided to leave his perfume career to take an urgent stand in order to protect his country’s image and bring back the lost identity of its people for which he came back to his country and continue this project on revealing a positive image of Pakistan in the world.
Being a social entrepreneur, he also supports Pakistan as with each purchase of 100 Pakistanis - The Famous & Influential book, part of the proceeds are forwarded to the Edhi Foundation as a support to a noble cause.
Adam has been receiving media attention while his book has been appraised by the influential figures, magazines and news papers including Jang, Express and Hello! Pakistan magazine recently to support for improving Pakistan's image.