Southern Imperial AutoFront™ Utilizes Gravity to Organize Retail Displays

Gravity-feed roller shelves reduce retail labor time and expense with facing product

Online PR News – 26-August-2014 – Rockford, IL – Southern Imperial, Inc., one of the leading manufacturers of fixture and display solutions for the retail industry released its AutoFront™ product line, a shelf system comprised of roller tracks with moderate incline using gravity in facing merchandise to the front of the shelf. The rollers come fully assembled and are over existing shelves or as a stand-alone shelf.

“Facing” refers to the practice of moving each product to the front edge of a shelf with the label turned forward. Retailers spend a significant amount of time facing product to maintain the appearance of full shelves and best position important brand packaging. Fully faced shelves enhance store appearance and improve consumer shopability, thereby increasing sales.

Having store staff manually pull products forward on shelves is time-consuming and doesn’t keep products faced in real time. The AutoFront™ roller system employs gravity to keep retail shelves faced, making the store more attractive and convenient for customers while reducing staff time.

For more information about AutoFront™, visit and watch the before-and-after video. To learn about other display and merchandising solutions, contact Southern Imperial at 800.747.4665 or visit
About Southern Imperial
Southern Imperial, Inc. of Rockford, Il is the industry’s leading manufacturer of store fixture hardware and retail display solutions – delivering proven results and influencing point-of-purchase for the nation’s top retailers and their suppliers. For more information about Southern Imperial, visit or call toll free (800) 747-4665.