PRE-SELECTION OF ARTWORKS…IN PROGRESS
08/03/2010

WHAT’S MORE ALIVE THAN YOU® is a new Italian company producer of high quality shoes, bags and contemporary jewellery, involving people as designers, students, lovers of art, fashion, design and architecture from all over the world in the creation of fashion-art objects through creative calls.

Online PR News – 03-August-2010 – – Press release What's More Alive Than You®

PRESS RELEASE #12 AUGUST 2010 - WHAT'S MORE ALIVE THAN YOU®

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The second creative call closed last June, 18 and we are still receiving many projects.
Among the several Universities which joined the creative call, some of these are still sending their students’ projects; anyway we have started a pre-selection but the chosen authors' names will not be released before the end of August.

In the meanwhile the presentation of the first collection, realized following the creative call of May 2009, continues as preview at institutional website WMATY.COM.

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On air the creations of Claudia Civilleri and Premrudee Leehacharoenkul, other two designers of the first collection WHAT'S MORE ALIVE THAN YOU®.

These artworks entry into the fashion market being different in high quality and sophisticated design.

CLAUDIA CIVILLERI
THIS IS ME
Palermo – Italy, January 31, 1986

My training clearly expresses the two fundamental sides of my professional character - a degree in Industrial Design at the University of Palermo and graduation in Design of Shoes and Accessories at the European Istitute of Design (IED), Barcelona. I always try to combine artistic creativity with industrial rationality. I like to merge forms and contaminate fashion with other forms of art.

THIS IS MY ARTWORK - UP SHOES

Claudia Civilleri’s UP SHOES is a very interesting project. The original idea involved the creation of models with polyurethane mould, but agree with the author, we have preferred a different process to ensure a higher quality of the finished product in terms of ergonomics and stability.
To copy the swelling obtained with the plastic materials, an embroidery machine of the seventies has been found again in a basement, a machine able to sew the strips of two-tone leather, with no visible seams and at the same time, entering expanded material into one of the two colors, creating bulges.
The shoe does not have separate upper and lining, but it is a unique piece. Also outside these are one piece, seamless and blocked just in front. In this way the product is very light and, despite the height of 105mm, the walk is not compromised at all.
A soft, comfortable and elegant object, but at the same time funny and ironic also able to mix style with industrial technology, simplicity of materials with the construction complexity.

PREMRUDEE LEEHACHAROENKUL
THIS IS ME
Bangkok – Thailand, October 6, 1982

Thai student with a product design background but with the passion for accessories.
I’m currently working on a shoes project for my thesis in Milan, Italy. In my opinion, shoes are pieces of art – they are not only functional, but also inspiring. My design is focused on creativity, experimentation and innovation. I’m fond of mixing different materials and I mixed and matched different kinds of materials and explored my ideas for shoes and bags.

THIS IS MY ARTWORK – TEMPORARY NIGHT

The reflections of the moon, night lights and the shadows inspired Premrudee’s artwork; we present this author for the second time with a clutch bag. A rigid tubular form, enriched by wiggly puffs makes TEMPORARY NIGHT timeless.
The central form of this lightweight clutch (only 150 gr) is a cylinder with an opening at the top. A single panel, whose structure is formed by 32 thin tubes Alutex, an aluminized fiberglass fabric product with excellent technical and aesthetic qualities, particularly used in the design and furnishing. The tubes are bond with a particular embroidery and lined with black silk embroidered with tubes and curled at the tips.
The panel is then rolled around two discs, left open with the top opening. A structure elegant and at the same time extremely resistant to hits, temperature and weather.
Style and materials merged together for a fashion-tech artwork.

See the pictures of these products and find out the collection WHAT'S MORE ALIVE THAN YOU®.

LOW DEFINITION
http://www.wmaty.com/preview/low-res.zip

HIGH DEFINITION
http://www.wmaty.com/preview/hi-res.zip

In late August we will show the last products which will complete the first collection WHAT'S MORE ALIVE THAN YOU®.

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If you don’t know yet this revolutionary fashion-art project, the WMATY press office is at your disposal for further informations.

Contact: Giovanna Pineschi – press3@wmaty.com

We will keep you constantly up-to-date on the progress of the WHAT'S MORE ALIVE THAN YOU® project.

Best regards,

Giuseppe Reo