Four interesting website upgrades on
08/21/2014, India’s leading online personal finance technology and service provider - launched its upgraded website in the month of July, 2014.

Online PR News – 21-August-2014 – Chennai,Tamilnadu – August 10th, 2014 – Chennai (TN): Earlier this month, launched a rebranded version of its website. From the launch of its first simple, yet convenient layout in 2008, to the visually engaging layout in 2014 – the website has taken a giant leap towards ensuring better user experience. The site keeps its core functionality intact, while giving its UI a makeover, making it information packed and engaging.
With this overhaul, is raising the bar for other online portals and customers who expect nothing less than seamless browsing experiences.’s new look is here to simplify every customers need for personal finance and help them get the loan, insurance or credit card best suited for them.
New changes to look out for on
1) Easy Navigation:’s homepage is now easier than ever to find what you need. Customers primarily search for information on personal finance, instant quotes from banks and eligibility for financial products like Loans, Insurance and Credit Cards.‘s homepage now has improved, labelled sections for each of these requirements. One can also submit his/her email ID to subscribe for the personal finance updates on the home page.

2) Blog:
A dedicated blog has been introduced, to help customers search and explore hundreds of personal finance articles and tips. This addition focuses on personal finance content to empower customers with high quality information. The blog is well structured, with sections on popular articles, forums, video blogs and articles by featured authors. The best feature of the blog is that it is updated with high value content very frequently.

3) “Hungry for More” section:
This section will be of great relief to visitors who are not aware of the application process for personal finance products. Now if when you visit the ‘Hungry for More’ section on’s Personal Loan page, you get information on:
• Eligibility for a Personal Loan
• Factors on which eligibility depends
• Steps to increase eligibility
• Documentation to apply for a Personal Loan
• Personal Loan Interest Rates with processing fee, pre closure charges
• If guarantor is required or not

4) Visual Improvement:
Studies have shown that harnessing the power of visuals helps deliver a stronger message. BankBazaar now optimizes photographs and symbols in useful ways to make content easier to understand and remember. breaks down the complicated personal finance information using visuals, to help customers navigate the finance minefield.

About, founded in 2008, is the world’s first neutral online marketplace that gives you customized rate quotes and instant e-approvals on personal finance products. You can instantly search for, compare and apply for loans, credit cards and insurance products on the site.
For more information visit
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