The PREMIER Exhibition of the Ladies’ Wing of Indian Merchants’ Chamber has arrived.Come and experience it!

Online PR News – 21-August-2014 – Mumbai/Maharashtra – What: WE COUTURE EXHIBITION 2014 BY THE LADIES’ WING OF IMC
When: 21ST And 22ND August, 2014.

Where: World Trade Centre, Cuffe Parade, Mumbai.

Timings: 11 am - 8 pm


The PREMIER Exhibition of the Ladies’ Wing of Indian Merchants’ Chamber has arrived. With its huge turnout, impeccable style and fabulous participants, the IMC WE Exhibition has proved to be the finest so far. Over the last 26 years, the IMC has put up a fabulous show, choosing the most appropriate participants with a wide array of products.

This year the Women Entrepreneurs (WE) exhibition will bedazzle shoppers at a bigger and more luxurious space at World Trade Center, Cuffe Parade, on 21st& 22nd August 2014. This season too, WE 2014 is a motley spread of fashion, jewellery, beauty and wellness all under one platform. Women entrepreneurs with culinary skill will also bring their expertise to the show.

WE COUTURE EXHIBITION 2014 is one of the year’s most awaited exhibitions which always has ladies queuing up in order to shop from their favourite designers. It has become a trademark for Diwali, Raksha Bandhan and even Wedding Trousseau shopping.

In addition to the budding entrepreneurs this year IMC Ladies 'Wing has a special corner for weavers from across India with exquisite arts and crafts stalls to promote creative artisans and weavers. The ladies wing of the IMC will be supporting weaver clusters through their ‘Art and Craft Council’. The endeavor would be to revive the dying arts of handloom weaves and bettering their lot.

Another interesting pre-exhibition event this year is a mix of art and fashion. Students from various Fashion Designing Institutes like SNDT, are putting up installations across the city in prominent areas like Palladium and other public spaces. These installations will be judged by an esteemed panel of judges such as Arzan Khambatta, Nicholai Sachdev, Umesh Jinvani and more. This again is another way the IMC Ladies Wing is giving an opportunity to young women to express themselves artistically.

In addition, We Couture Exhibition 2014 will also host live fashion shows throughout the day of the exhibition wherein models will showcase the clothes/jewellery of the IMC Participants. This will give shoppers an opportunity to view what is on display and the participants also get a chance to see their creations on a ramp!

WE COUTURE Exhibition will create a comfortable ambience for all visitors by including food courts, a special lounge area to interact and relax.

About Ladies’ Wing of IMC:

Ladies’ Wing of IMC, established in 1966, gives special focus to women empowerment through entrepreneurial development for women. Currently the President is Aarti Sanghi. Over 2200 women members, comprising a mix of entrepreneurs, professionals, corporate leaders, academicians, bankers, journalists, artists, social activists and home makers, interact on variety of subjects from politics and economics to culture and development. IMC Ladies Wing organizes wide ranging events – seminars, conferences, business delegations, industry visits and interactive meetings with international delegations, politicians, bureaucrats and others leading personalities.