New cosmetic catalogue hits the right notes

The Bormioli Rocco Plastics Division pays homage to Verdi, Rossini and Puccini. The three great composers and their works lend their names to bottles, spray foamers and roll-ons.

Online PR News – 26-August-2009 – – Bormioli Rocco’s latest plastic cosmetic packaging catalogue draws inspiration from opera maestros and their heroines. In this way the Plastic Division pays a special homage to Verdi, Puccini and Rossini and their operatic
Each product line bears the title of a famous work - Aida, Traviata, Butterfl y, Tosca and Ermione - while the name of the composer identifi es the product category to which it belongs, e.g. bottles, spray foamers and deodorant roll-ons.
The standout features of the new issue are its rich content and new-look cover. Ample coverage is dedicated to the latest innovative materials used by the Plastics Division, with particular attention paid to recycled resins, biodegradable resins and
But that’s not all. The standard lines are beautifully presented in full colour to emphasize their creativity and win over consumers. And to further embellish the various containers the catalogue proposes ample possibilities for customization: from decorative motifs and a wide range of colours, to the ‘soft touch’ effect, which gives consumers a 360- degree sensory experience, and Braille inscriptions for the visually impaired.
To round things off in style, the catalogue presents some of the many products created by Bormioli Rocco for well-known brands in the beauty sector, an example of the group’s success in terms of models, materials, design, colours and communication capacity.
Passion for the product, attention to detail and a strong culture of research and innovation are the driving forces behind the new cosmetic catalogue from the Plastics Division.

Discover the latest innovations by downloading the catalogue in PDF format from the website

Layoutweb, Layout Advertising Group
Public Relation Department
Simona Bonati