Online PR News – 26-August-2009 – – Mumbai, August 26, 2009 – Styles that were still fashionable yesterday are no longer “in” today and designers are already looking ahead to the future. Things change fast in the world of fashion, and so, as a guide for tanners, the leather experts at specialty chemicals group LANXESS have produced their own special collection of leather samples that shows the trends for the fall/winter 2010/2011 season.
By doing so, LANXESS, one of the world’s leading suppliers of leather chemicals, can give its customers a genuine competitive advantage. The trend collection is created in Italy, one of the main centers of the fashion industry, where the company has a competence center, including a laboratory and applications development department. The samples show tanners what kind of appearance, surface touch and overall impression are going to be in fashion for leather in the future season. The trend book also includes recipes and practical processing suggestions so that tanneries are well prepared to reproduce the new trends, whether brush-off effect or glossy surface, nubuck or patent, imitation crocodile or abstract grain patterns.
This is yet another demonstration of LANXESS’s pronounced innovative instinct and technological expertise in the field of fashionable leather. The company’s leather experts have come up with three new trends for the fall/winter 2010/2011 collection, ranging from a high-tech look to a timeless, natural line.
Cool modern fashion inspired by the past but with the technology
of tomorrow. It is time to discover new developments and materials. Knowledge and ability give rise to revolutionary visions that shape tomorrow. The emphasis is on ecological articles. Here are light and dark blue in combination with white and gray shades.
New modernism comes out of nature and the spirit. Natural materials linked to dynamic ideas of the creator which flow into a warm, reassuring and protective embrace. Materials are soft with a cozy feel. Colors vary from bright violet to a warm red in combination with multiple earthy brown shades.
A blow to the heart of the winter. The frenetic rhythms of a new metropolitan elegance following the Haute Couture of the past. A style that captivates the senses – timeless. Nubuck and super-soft brush-off are materials of choice. Calm brown shades dominate the trend highlighted by meadow green and pale blue.
“Our leather experts support interested customers worldwide, offering individual service at the customers’ own plants to enable them to produce leathers with the desired characteristics,” says Pino Latini, head of the Competence Center Italian Innovation. “That is a genuine competitive advantage for our customers, because time is money – also in the fashion industry.”
For a preview of the coming trends goes to:
LANXESS is a leading specialty chemicals company with sales of EUR 6.58 billion in 2008 and currently around 14,600 employees in 23 countries. The company is represented at 44 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals.
Information for editors:
100 years of synthetic rubber – interesting information about the anniversary and the numerous areas of application can be found at http://www.worldrubberday.com/.
Information on chemical products from LANXESS can also be found in our Web Magazine at http://webmagazine.lanxess.com/.
All LANXESS news releases and accompanying photo, video and audio material can be found on http://press.lanxess.com/.
This news release may contain forward-looking statements based on current assumptions and forecasts made by LANXESS AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.