ING Vysya Bank unites people with food this Independence day with a unique social media campaign

A social media campaign by ING Vysya Bank testifying the phenomenon of "unity in diversity" in India

Online PR News – 14-August-2014 – Bangalore, India – In a vast country like India where there is diversity in culture, language and people; food finds a unique place in everyone’s life. In a quest to find the most popular dish among Indians, ING Vysya launched its yet refreshing social media campaign – ‘India’s most paisa vasool dish’. The contest gets over on the Independence Day; when the most liked dish under different categories will be announced. The contest is open for everybody and requires participants to vote their choice with the reason. A total of 30 winners will be announced at the end of the contest.

For further information please contact:
ING Vysya Bank
Vinu Lal, Tel: (0)80 25005072

Adfactors PR
Frenny Doshi / Sameera Alam
09620833398 / 09916300643

About ING Vysya Bank

ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING’s global financial expertise, the bank offers a broad range of innovative and established products and services, across its 553 branches. The Bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among top 5 Most Trusted Brands among private sector banks in India in the Economic Times Brand Equity – Nielsen survey 2011.

ING is a global financial institution of Dutch origin, offering banking, investments, life insurance (NN group) and retirement services to meet the needs of a broad customer base. With more than 75,000 employees, ING serves over 47 million private, corporate and institutional customers in over 40 countries in Europe, North America and Latin America, Asia and Australia.

Corporate Identity Number: L85110KA1930PLC000124; Tel/Fax: 080–25005000/080–25005555
Email: | Website:
Address: ING Vysya House, #22, MG Road, Bangalore-560001