Rainbow Festival at DHgate.com Helps Carry Spirit of World Cup Into Everyday Life

Colors are invested with much cultural significance across the globe. They have the power to influence mood, and are an integral part of the way we celebrate. This is the concept behind DHgate.com's current 'Rainbow Festival', a range of color-based events and incentives over mid-July that are exciting both buyers and sellers alike on the major China wholesale trading platform.

Online PR News – 03-August-2010 – – Beijing, China – DHgate.com recently launched the 'Rainbow Festival', a range of events and incentives for both buyers and sellers on the leading China wholesale platform designed to celebrate color and stimulate positivity.

The Rainbow Festival runs from July 15th to 25th. Some of the notable events and incentives launched on DHgate.com’s forum include:
• Color-based forum topics with more than 5 replies will be instantly recommended, and gain 50 starter points as a bonus
• Featured colorful products will be introduced on the DHgate.com China wholesale forums
• A 'Show Your True Colors' event, where people post a photo of themselves or their hometown to introduce themselves to the community
• A colorful photo-based tour of the Shanghai World Expo

"Colors can have a major, although variable, influence on our moods," said James He of DHgate.com. "The kaleidoscope of colors featured over the Rainbow Festival should help create joy and contentment among the community ... and you can never have too much of that!" Mr. He continued.

Sporting events have long been the only time that adults completely paint their faces, and this World Cup was no exception. Colorful face painting at the World Cup ranged from simple national flags to elaborate designs using national colors. "We think Rainbow Festival has borrowed some momentum from the World Cup. We're glad to see people keeping that positive spirit alive," said Mr He.

There is a wide range of colorful and color-based products available on DHgate.com, helping people to express themselves and improve mood. These include:
• Colored LED finger lights
• Multicolored iPhone and iPad cases and covers
• Colorful jewelry and clothing
• LED USB cooling fans

About DHgate.com:
DHgate.com is a leading online marketplace for the world’s small and medium size businesses and the largest China-based wholesale trading platform. Founded in 2004 by former Joyo.com CEO, Diane Wang, DHgate.com serves over 2.8 million registered buyers from 230 international locations and in excess of 400,000 China-based sellers. Offering over 20 million product listings at any one time, DHgate.com facilitates thousands of successful transactions per day. DHgate.com now employs over 400 full-time employees and generates annual transaction volumes well in excess of USD$300 million. DHgate.com received the Deloitte Technology Fast 50 China 2009 award.

For more information please visit: http://www.dhgate.com

Iris Yee
Email: media@DHgate.com