HDFC Life launches Click2Protect Plus

An enhanced version of its flagship term plan Click2protect with added options and benefits

Online PR News – 10-August-2014 – Mumbai, August 5, 2014 – • Insurance cover available up to 75 years
• Multiple coverage options like increasing life cover at key milestones and securing family expenses through both lump sum and monthly income
• No cap on the maximum Sum Assured
• Plan available in both offline and online modes
Mumbai, August 5, 2014: HDFC Life, India’s leading life insurance company in online term space announced the launch of Click2Protect Plus, a traditional, non-participating pure term insurance plan. The plan is an extension of HDFC Life’s flagship plan Click2Protect and comes with additional benefits and multiple options to choose from. A pure protection plan, Click2Protect Plus is a simple way to get comprehensive protection at an affordable price to protect your loved ones against the uncertainties of life.
Commenting on the launch, Sanjay Tripathy, Senior EVP – Marketing, Product, Digital & E-Commerce, HDFC Life said,” Against the backdrop of the huge success of our online term plan Click2Protect, the leading product in protection category in the market, we felt the need to offer a more comprehensive protection plan. HDFC Life Click2Protect has insured over 1.6 lakh lives during a period of over two years.
Based on our research and analysis and the experience of selling Click2Protect, we realized that the customer’s purchase behavior in India has evolved drastically in a short span of time. The success of Click2Protect can be attributed to its competitive pricing, simple process and convenience in buying, enabling customers to make more informed choice since the customer makes an independent decision and faster turnaround time. Having said that, we felt the need to offer a more comprehensive plan in order to offer greater choice and benefit to the customers. We also realized that we are not reaching out to a vast segment of population which is not internet savvy. To address these two concerns, we have launched Click2protect Plus which is available through all sales channels. We sincerely believe that this extensive plan will reach out to a much larger population that is seeking life insurance protection and help increase penetration of insurance which has always been a roadblock in attaining financial freedom.”
The plan will offer protection to customers at a very affordable price. The plan has many unique features such as the option to the customer to increase his Life Cover at key milestones during his lifetime. It also provides him with an option to secure his family’s expenses by way of Monthly Income under Income & Income Plus Option along with lump sum payment at the time of the claim based on his needs.

Unique combination of features only available in HDFC Life Click2Protect Plus in the industry

Coverage Options

Customize the plan with choice of cover options

Life Option : It pays lump sum on death

Extra Life Option : It pays an additional lump sum on death due to accident

Income option : It pays a part of the Sum Assured on death with remaining payable as monthly income over 15 years

Income Plus option : It pays the Sum Assured upon the death of the life assured as well as a monthly income of 0.5% of Sum Assured to the family for a period of 10 years. The monthly income can be level or increasing at 10% p.a. on each policy anniversary.

Other Features
• Comprehensive coverage at affordable cost for you and your family
• Insurance cover available up to age 75 years
• Longer policy term of up to 40 years
• Single, Limited and Regular premium payment options to choose from
• Tax benefit as per prevailing tax laws

About HDFC Life
Established in 2000, HDFC Life is India’s leading long-term life insurance solutions provider offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. The company also offers Women’s Plans to meet specific needs of women. Customers have the added advantage of customizing plans, by adding optional benefits called riders, at a nominal price. The company currently has 22 retail and 8 group products in its portfolio, along with 9 riders.
HDFC Life continues to have the widest reach with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. The company has a strong presence in its existing markets with a strong base of Financial Consultants. HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC Life’s online term plan Click2Protect is the leading product in its category in the market and the company has insured over 1.5 lakh lives during a period of over two years.
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