Marketreportsonindia.com presents a report on â€śConsumer Trends and Drivers of Behavior in the Indian Ice Cream Marketâ€ť provides an overview of the market
Online PR News – 07-August-2014 – Navi Mumbai – Summary
Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
â€˘ Indian consumers prioritize the fun that ice cream products can offer above all else
â€˘ India experiences an above average need for ethical Ice Cream due to its large vegetarian and Hindu populations
â€˘ Manufacturers should target Indiaâ€™s booming young population, as well as overstretched inhabitants of urban cities
â€˘ Indiaâ€™s hot climate and unreliable electrical infrastructure will boost demand for slow-melting ice cream
â€˘ Indian consumers are becoming increasingly active internet users, creating opportunities for brands
Understanding Consumer Trends and Drivers of Behavior in the Indian Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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