Anvil Media, Inc. Authors Location-Based Social Networking White Paper

Anvil Media’s free location-based social networking marketing white paper gives a full summary of the five biggest players in the industry today including Foursquare, Gowalla, Loopt and several others. Get insights on emerging location trends in social media marketing.

Online PR News – 02-August-2010 – – Anvil Media, Inc., a search engine marketing (SEM) and social media marketing (SMM) services agency, announced today the release of its latest white paper, “The Marketer’s Guide to Location-Based Social Networks.” This white paper is released in response to the rapid rise in popularity of location-based social networks such as Foursquare, Gowalla, Loopt, MyTown and Brightkite. These location-based networks have dramatically changed the social media landscape by making location more relevant than ever, and Anvil uses this white paper to identify the key strategies that can be used to reach this specific branch of social media users.

Anvil’s free location-based network marketing white paper gives a full summary of the five biggest players in the industry today—each of which is gaining thousands of users per day—and identifies the built-in tools for businesses available in each network. It provides recommendations for utilizing the community and accessing the user data within the networks, as well as for increasing local search engine optimization (SEO) as a part of this process.

“Location-based networks have once again changed the game of social media,” stated Kent Lewis, President of Anvil Media. “Recognizing the potential and being able to tap into these communities will undoubtedly set businesses apart in the long run.”

Anvil provides clients with social media audits and marketing plans, and Anvil’s social media marketing services include social profile development and management, online brand monitoring and online community outreach. Anvil’s social media marketing white paper, “The Marketer’s Guide to Getting Started with Social Media Marketing,” outlines the fundamentals of social media marketing across platforms such as Twitter and Facebook, and stems from social media successes with Hotel Max, which earned Anvil a SoMe Award in May 2010. “The Marketer’s Guide to Location-Based Social Networks” builds on these fundamentals to include new location-based tactics.

“To remain relevant in the social media landscape, it’s crucial for businesses to pay attention to the communities in these networks,” stated Hallie Janssen, Vice President of Anvil Media. “These networks create built-in fan bases for your brand, and with this white paper, business owners will learn some basic tools to capitalize on this expanding group of social media users.”

To download the free social media whitepaper, visit:

About Anvil Media, Inc. Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services. Anvil helps enterprise companies generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts. Anvil’s client list includes Borders Book Stores, Dr. Martens, Ellington, gDiapers, GolfNow, Grand America Resorts, Icebreaker, Lion Brand Yarn, Lucy, Moonstruck Chocolatier, Oregon State University, Oregon Scientific, Planar Systems, Portland State University, Provenance Hotels, RealNetworks, Trend Micro, and Yesmail. For more information, visit