New B2B Marketing White Paper: 8 Metrics to Content Marketing Success

WebsiteBiz publishes newest white paper on 8 B2B metrics to content marketing success.

Online PR News – 05-August-2014 – Charlotte, NC – Digital marketing agency, WebsiteBiz (, has published a new white paper to help B2B marketers generate compelling content that drives engagement and leads. In 8 B2B Content Marketing Metrics You Should Care About, SEO Specialist Allison Platte outlines key lead generation and lead nurturing measurements to determine the content that resonates with your audience and how to best optimize your content.

“As we continue to help our clients drive unmatched results the we want to always ensure we are telling the story using the right metrics,” says Eric Dudley, President of WebsiteBiz. “Platte’s experience in search marketing strategy challenges marketers to utilize these metrics when determining their own digital mix and creating content that will generate and nurture leads.”

To download a free copy of this white paper, click here.

About WebsiteBiz

WebsiteBiz is a results-driven digital marketing agency that translates clients’ objectives into successful online strategies that create engagement and drive ROI. The company delivers unmatched results through digital marketing services that include digital marketing strategy, paid search marketing, search engine optimization, display advertising, permission-based email marketing, social media marketing, mobile marketing, optimization and testing, and web analytics.

Founded in 1997, WebsiteBiz has made the Inc. 500|5000 list of the fastest-growing private companies for four consecutive years and was ranked #52 in the advertising and marketing category. WebsiteBiz was also named to the Charlotte Business Journal Fast 50, and is the only exclusive digital marketing agency ranked as one of that publication’s Top 25 Advertising and Marketing Agencies.

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