The Smile Foundation and three-time Michelin-starred celebrity chef, Mr. Vikas Khanna, came together in the capital to create a unique charity cookout.
Online PR News – 02-August-2014 – Delhi – New Delhi, July 30th, 2014: The Smile Foundation and three-time Michelin-starred celebrity chef, Mr. Vikas Khanna, came together in the capital to create a unique charity cookout called "Cook for a Smile". Hosted by Hyatt Hotels, the event took place on July 27 at Hyatt Regency, New Delhi. 11 top boardroom leaders joined this initiative to battle it out over a cook off to ensure that the cause wins. TIRUN Travel Marketing Chief Executive, Mrs. Ratna Chadha, participated in the event and wound up as the 1st runner up. On behalf of TIRUN, she handed over a cheque to the Smile Foundation to aid the education and nourishment of under-privileged children.
“Cook for a Smile” was a roaring success with Delhi's top corporate leaders coming together to prove their mettle in the kitchen. They whipped up a storm, quite literally, at Hyatt's cooking stations under the guidance of the Master Chef Judge Mr. Vikas Khanna. Top corporate honchos took to recreating some of their favourite recipes to support the Smile Foundation’s 'Nutrition for Better Literacy' initiative, of which Chef Khanna has been a Goodwill Ambassador. Each CEO was accompanied by a child from the Smile Foundation who acted as a sous-chef and helped the leaders stir up their culinary magic. The funds raised from the charity cookout will be used to fulfill the academic and nutritional requirements of 1,000 children for one year.
Mrs. Ratna Chadha, Chief Executive, TIRUN Travel Marketing, said, “It was a great and unique way to spend a Sunday. For all of us to get out of our business suits and wield the ladle was a thrilling affair. The ultimate goal of making a difference in the lives of less fortunate children made the entire activity all the more rewarding. I personally look forward to more such engaging and fruitful ways of contributing to society.”
Elaborating on his fondness for the initiative, Chef Vikas Khanna, said, "Lack of proper nutrition is a fundamental issue in our country and one of the biggest roadblocks for the growth and development of children. I am proud to be associated with the Smile Foundation as their Goodwill Ambassador for ‘Nutrition for Better Literacy’. ‘Cook for a Smile’ has been a big step in helping us reach out to several stakeholders in a major way. By end of this year, I pledge to benefit around 5,000 kids under this initiative."
The event was a collaborative effort between Hyatt Regency, the Smile Foundation and its partners Cleo County, Western Digital, Philips Kitchen Appliances & CNBC who share the same passion for providing the less fortunate with a healthier lifestyle.
About TIRUN Travel Marketing:
TIRUN Travel Marketing is the exclusive India Representative for Royal Caribbean Cruises Ltd. with a portfolio of 3 of its cruise brands including Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. A leading travel marketing company, TIRUN Travel Marketing has been representing Royal Caribbean Cruises Ltd. in the country since 1993 and continues to successfully undertake exclusive marketing and sales for the various brands while also providing operational support pan-India.
Headquartered in New Delhi, the company has proprietary offices in Mumbai, Ahmedabad, Bangalore and Chennai as well as representative presence in Hyderabad and Kolkata.
Recognized as India's premier cruise counsellors, in 2013, TIRUN Travel Marketing celebrated 20 years of its partnership with Royal Caribbean Cruises Ltd. in India.