Diamond Council of America Launches Groundbreaking High School Initiative
07/31/2014

The Diamond Council of America is excited to announce the launch of a new program for high school students, The DCA Jewelry Career Readiness Initiative.

Online PR News – 31-July-2014 – Nashville, TN – The Diamond Council of America is excited to announce the launch of a new program for high school students, The DCA Jewelry Career Readiness Initiative. The program uses DCA courses to supplement established curriculum and links graduates with potential employers through a computer-based referral service.

Suzanne Alexander Weir is the high school initiative’s point woman and front line representative. She has more than 20 years’ experience in the jewelry industry, is Diamond and Colored Gemstone Certified by DCA, and holds a Graduate Gemologist diploma from Gemological Institute of America.

A total of 52 students have graduated from the pilot program, which took place at Woodstock High School in Canton, Ga., during the 2013-2014 school year. Weir said, “Responses from everyone connected with the program – students, teachers, and administrators – were overwhelmingly positive.”

After successfully completing a DCA course, students may be added to the JCRI Graduate Database. This opt-in choice includes appropriate privacy safeguards as well as parent/guardian permission for students under 18.

“The database is the heart of a permanent referral service,” said Terry Chandler, DCA President and CEO. “After a student is in the database, there are two main ways the information can be used. If the student applies for a job, she can authorize prospective employers to access her records. Or if a potential employer is seeking job candidates, and a student has given prior authorization, DCA can provide her name and contact information to the member.”

The JCR Initiative has proven to be the perfect opportunity to open the students’ eyes to the magnitude of opportunities within the jewelry industry. As one JCR Initiative graduate expressed after completing the course, “I never thought about getting into the jewelry industry, but now I am definitely interested.” By completing the Initiative, they have a newfound passion for the jewelry industry and career opportunities no matter what path they choose to pursue after high school.

The JCR Initiative is a groundbreaking program and the DCA is confident of the Initiative’s positive impact on the future of the jewelry industry. Chandler stated he feels the JCR Initiative “will help ensure the future of [the jewelry] industry” due to its ability to spark interest in young people, creating a fresh and new flow of sales professionals. The DCA is excited about what the future holds for the JCR Initiative.

About Diamond Council of America
Founded in 1944, the Diamond Council of America is a not-for-profit membership organization located in Nashville, Tennessee. DCA’s mission is to provide quality, affordable distance education to enhance the ability of its members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about the jewelry industry. DCA currently has more than 270 corporate members representing more than 4,300 jewelry stores in the United States, Australia, Canada, New Zealand, and United Kingdom. For more information about DCA and its education program, visit www.diamondcouncil.org.
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