Jabongworld.com has also entered into a business association with Sandhira.com, a South Asian community Portal.
Online PR News – 24-July-2014 – US – The Indian Diaspora living in the US has always tried to remain in touch with their Indian culture and traditions, by celebrating the Indian festivals, by leading lives according to their ancestral culture, and moreover by dressing in traditional attires.
The community known for its adaptability and flexibility have made changes to their lifestyle to better integrate with their new surroundings, but yet they have kept a distinct and clear connection to their roots.
Therefore, you can often see them dressed in traditional clothes at the functions. At such events, you could even feel you are in India as all around you see vibrant lehengas, sarees, and salwar kameez, with all the bright and splendid hues of the rich heritage and culture.
Still, one obstacle remains for those who love to drape themselves in Indian ethnic clothes i.e. lack of availability of quality traditional clothes. Those few stores who do sell traditional clothes charge very high rates for an average quality. So, the only way which exists is to buy from India when they visited annually and drag their overburden luggage through the customs.
But, now with the arrival jabongworld.com, this conundrum has been resolved. Now, designer lehangas, sarees, and kurtis are just a click away and that also at very reasonable prices. The collection has latest designs made according to the latest fashion trends.
Jabongworld.com has also entered into a business association with Sandhira.com, a South Asian community Portal with an aim to improve its reach amongst the community and aide them to stay connected to their Indian roots.