Driving Certification Program Revenue with the â€śFunnelology Approachâ€ť Webinar announced for July 24, 2014 at 1:30 pm.
Online PR News – 23-July-2014 – Vienna, VA, USA – During this session, Marc will introduce the concept of â€śFunnelologyâ€ť â€“ a process that drives certification program revenue through the use of the certification sales funnel (â€śFunnelogisticsâ€ť), which is engineered to identify, attract, engage and convert candidates into certificates. Using Funnelology, Marcâ€™s team has produced more than $250 million of revenue and certification growth for some of the worldâ€™s most-respected credentialing bodies.
About the â€śFunnelologyâ€ť approach, Thompson says: "For association leaders considering implementing a new certification program or those focused on enhancing the effectiveness of an existing programâ€”this is a MUST SEE"
Registration is currently taking place for this webinar. Those interested can sign up for free any time before July 24.
ITPG, â€śThe Company Behind the Companyâ€ť, is an internationally recognized leader in assisting certificate and certification issuing bodies around the world expand their professional programs. Founded in 1998, ITPG has assisted professional credential issuing bodies generate more than $250 million dollars. Based in Vienna, Virginia, USA, ITPG has offices in London, Hong Kong and Tokyo supporting more than 50 employees speaking 10+ languages on three continents. More information is available at www.ITPG.org.