Spyder, a marketing tool to save and store ad creatives from TikTok and Facebook, introduces a new design.
Online PR News – 16-November-2022 – New York, NY – Spyder, a service developed for marketing professionals to save ads from TikTok Creative Center and Facebook Ad Library, redesigned a landing page and dashboard. Design changes were aimed at creating a contemporary style and a renewed brand image, boosting conversion rates, and keeping existing customers.
“We hope that the new Spyder can benefit marketing specialists, as it's convenient to collect Facebook and TikTok creatives that got you hooked in one place and not think about where you saved that cool ad you saw yesterday. Our main goal of the redesign was to simplify the process of collecting references, add new features and modernize the UI as the former look was outmoded and far from the design trends of 2022,” said Andrew Kozik, co-owner.
Spyder started the redesign with competitor and user behavior analyses and market research. Based on the results, the company developed a design concept and prototypes for the future site and dashboard. For the new concept, Spyder decided to completely change the brand colors, update the logo, and apply new fonts.
The updated homepage includes new blocks with additional information about the tool, such as Features and FAQs. Also, the company expanded the website’s content with Blog and Pricing subpages.
The internal service where ad creatives are collected and stored was redesigned into a dashboard with wider functionality. New features of the tool allow users to sort ads by tags and folders, create boards, share ads with colleagues, delete and restore creatives.
“We are proud of the contribution of each member of our team. The result exceeded all our expectations. We hope users will like our efforts to make the site user-friendly, easy to navigate, and stylish-looking,” said Andrew Kozik.
About Spyder: getspyder.com is a solution developed by marketing and UA experts to collect ads. Spyder helps users produce high-performing creatives by storing ad references from TikTok Creative Center and Facebook (Meta) Ad Library, organizing them by tags and folders, creating boards, and sharing creatives with others. The service has more than 20,000 active users from all over the world.