ALULU 'represents normality' with their Summer ’23 Collection

Australia's most unique sustainable swimwear brand, ALULU Swim, launches a new Spring/Summer '23 size inclusive swimwear collection.

Online PR News – 11-November-2022 – Byron Bay NSW – ALULU's new range, dropping just in time for summer, aims to promote well-designed luxurious styles in size inclusive bikinis, one pieces and cover ups.

ALULU introduces three new styles, The Camilla, The Maison and The Maha with all set to change the game in supportive swimwear.

The Maha Swimwear range combines comfort and support. A revolutionary swimwear top with power netting, boning and engineered support, complete with an internal bra and adjustable straps.

ALULU introduces two new bottom styles based on observing and integrating customers' needs and wants. "Customers spoke, and we have listened, introducing two new styles with different leg cuts for those who prefer to show more skin and those who need more coverage."

"I bought two swimsuits, and they are both such great quality. My black one shoulder has endured multiple slides and still keeps everything in place. It also doubles as an elegant body suit, and the quality of the fabric is second to none. I also own a two piece, and as a mother of three babies, this set is so supportive and super flattering. I've never felt more confident. The print is also absolutely stunning".

Byron Bay resident, designer and mother of two Gemma Freeman crafted the new range. Drawing on her passion for functional, comfortable swimwear, she aims to empower all young women to feel as confident as possible by the water.

The collection ranges from size 8 to 22. Gemma is challenging perspectives around image and unrealistic body standards that real women face in the current climate stating, "perceptions are changing, and ALULU is leading from the front."

"After having three kids, I find swimwear shopping intimidating, let alone online shopping. But I thought I'd take a gamble, and I'm so glad I did!" another online consumer states.

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