Shari Tata Launches their Fall/Winter 2022 Collection 'I Scream!'
09/25/2022

New clothing store on Lexington Ave and 71st., Shari Tata is sure to delight your senses with its new collection inspired by ice cream and classic horror films!

Online PR News – 25-September-2022 – New York – The Mother Daughter duo that delighted the UES when it opened late July 2022 with spirited sailor themed mannequins in their windows with buoys on their heads continues to delight Lexington Avenue with an ice cream parlor scene featuring two ladies eating parfaits while another looks disdainfully away!

Inside the store, you’ll find their new Fall/Winter Collection “I Scream”, designer Shari Rivkind’s (“Tata” to her friends) mashup of two of her favorite things: ice cream and classic horror films!

Photographed around the fabulous offering of ice cream parlors in NYC, and especially in the UES, Shari Tata is sure to delight your senses!

First your eyes fall upon the clothing in Neapolitan colors from feminine soft flannel dresses with a slight vintage feel to comfortable work dresses made of soft stretch velour to their super modern cozy fleece dresses. Tata is mad for hats and has declared this the season of the beret with beautiful handmade bow festooned berets made to match their clothing! What is that fabulous scent as you walk into the store at 976 Lexington Avenue? Their “Snickerdoodle Ice Cream Candle,” a collaboration between Shari Tata and Chaconia Candles, both women owned small businesses. Tata promises a dark turn as we get closer to spooky season and the horror films take over!

“Clothing for women who love to be noticed” is Shari Tata’s motto. The pair were tired of the sameness of most clothing that is out there and vowed from day one that they would always be different! What surprises their customers most is that all of their clothing is actually handmade (for now!) by Tata and her team. The clothing is truly exquisitely made with most pieces lined, plenty of hand sewn detail and fit details not found on many brands. Tata attributes her skills to her grandmother and mom and to the fine instructors at Parsons School of Design where Tata was certified in fashion design after a 30 plus year career as a lawyer.

Daughter Morgan Weil, is the chief operating officer and a lawyer herself. Her vow is for the company to get people to love what is in their closet. Morgan, quite the style icon herself, is featured in many of Shari Tata’s advertising campaigns and has finally given in to starting a much asked for Instagram handle @morganinnyc. She has plenty of input into her mother’s designs and says she truly wears the clothing because she loves the designs.

The fall/winter collection launches with an Ice Cream Social scheduled for October 11, 2022. Wanting to share what they know with the community, Shari Tata will be offering knitting lessons, patterns and kits at the store for a trio of absolutely adorable ice cream themed hats designed by Tata and sold in the store, taught by both mom and daughter on Thursday nights starting on October 13, 2022. Contact the store for details.

Why knitting? Tata explains that there is just something about knitting: the feel of a beautiful yarn between your fingers, the anticipation as a piece starts to form and the pride in creating something beautiful. It’s a stress reducer. Small projects are perfect for taking on the go and doing while sitting on trains or in long lines and has a calming effect. Fall and winter is the perfect time to cozy up on the couch, stream an old favorite and happily knit away. And while knitting is a perfect solitary hobby, it’s a sociable one too bringing family and friends together.

Knitting classes are just the beginning of these two ladies plans for sharing what they know at the store. Truly a different type of store, Shari Tata is clearly for women who want to be noticed.