Little Women Podcast Dives Into Unethical Marketing Of Greta Gerwig's Brand

Little Women podcast has released a new episode which dives into the unethical side of marketing behind Greta Gerwig's Little Women.

Online PR News – 25-September-2022 – Online – Little Women podcast has released a new episode which dives into the unethical side of marketing behind Greta Gerwig's Little Women. Alcott researcher Niina Niskanen and Little Women blogger Christina Scott are discussing Gerwig's contradicting comments regarding her movie.

Gerwig wants Saoirse Ronan and Timothee Chalamet Together

In an interview for Vogue Gerwig said that she loves seeing her two favourite actors, Timothee Chalamet and Saoirse Ronan together in the films that she makes and she wants the two actors to get romantically together. This really echos that the 2019 Little Women, doesn't have anything to do with Louisa May Alcott's Little Women. Her movie is not about Jo and Laurie. It is about Saoirse Ronan and Timothee Chalamet and a director who wants them to hook up.
In an interview for film comment, Gerwig said that relationships in Little Women are a joke and irrelevant.

Gerwig's lies on Alcott's personal life

Laurie is based on Louisa May Alcott's ex, Laddie Wisniewski and Friedrich Bhaer to Henry David Thoreau, a man who Louisa May Alcott wanted to marry. Without these real-life relationships Little Women the novel, would not exist, and neither would any adaptations that are based on it. Wisniewski and Thoreau also appear in literal disguises in every single one of Louisa May Alcott's novels. One is a character who get's rejected and the other one is a love interest.

Niina and Christina are also discussing Gerwig's complaints that Jo marries a man older than her. Gerwig herself is in a relationship with a man who is 13 years older. She made xenophobic comments about Jo marrying a German. Gerwig herself is a descendant of German immigrants. Which makes her statements sound even more hypocritical. Gerwig said that Friedrich “forces” Jo to start a school. In the book, Jo says that she desired to start a school “even before I met my Fritz”.
Why would Gerwig lie about something that important? Gerwig also said that Friedrich prevents Jo from becoming a writer. This is also inaccurate. In the book, Jo is having a mental breakdown because she doesn’t get agree with her editor and Friedrich helps her to find her own writing style. Why did Gerwig lie about the events of the book to millions of people?

Money over everything

In the novel aunt March had a child and husband and she lost them both, which made her feel grudge against life. In Gerwig's version aunt March is a rich spinster, who is suppose to be some sort of ideal woman for Jo, a person who doesn't need a man to be successful. If she a rich spinster? Where did she get all her money, and more relevant question. If she is this rolemodel for Jo of being a spinster, why she constantly tells the girls to get married, especially if she is a happy spinster herself?

In Little Women the book, Laurie starts out as a very troublesome character. He is a constant tease. He is lazy and unproductive and it is thanks to Amy that he changes and becomes a better person. Laurie does not have a character arc in Gerwig's movie and according to Gerwig, Laurie is a ”prize” that the sisters want to win. In the book, Jo and Amy, never argue over Laurie. How is this supposed to be feminist?

In one interview Gerwig says that Jo is an asexual and never wants to leave her home. Louisa May Alcott's original name suggestion for Little Women part 2 was called ”leaving the nest”. This seems like another queerbating tactic that Gerwig likes to use. In another interview, Gerwig says that Jo must be gay because she doesn't find Laurie attractive (like this doesn’t sound problematic at all). In Little Women, the novel, Jo's husband, Friedrich is also written to be Jo's sexual awakening, and Alcott actually got into a bit of trouble with some of her more conservative readers because of this, when the novel came out. In the third interview, Gerwig says that she wants Jo and Laurie to be together, that is why in her film Jo suddenly wants Laurie back. In the novel, Laurie harasses Jo and that is the reason why she travels to New York. Jo does not want to be around him. Laurie actually proposes to Jo twice and both times she refuses. Real-life Lauries, Ladislas Wisniewski was 10 years younger than Alcott, and this is one of the reasons why their relationship did not work out. He was too immature and Alcott was drawn to intelligent men.
Erasing Laurie's abusive behavior
Gerwig says that ”Laurie wants Jo to step into adulthood”, in the novel Laurie is the immature party in their relationship and that is also why dumbs him. Greta Gerwig has millions of followers. When she tells a completely different story in every interview that she is giving, millions of people who read these stories, all get a different, inaccurate description of Louisa May Alcott's life.

Little Women podcast examines the intersections of Louisa May Alcott's Little Women. You can listen to Little Women podcast on YouTube, Spotify, I Heart Radio and all other major podcast platforms.