Aireal's experiential platform allowed NBA Legend Dirk Nowitzki and his restaurant group to secure his location for his first restaurant.
Online PR News – 24-August-2022 – Frisco, TX – Aireal today announced that its technology played a key role in Playmakers Group LLC's response to DFW Airport's request for proposal for the space at Terminal C, Gate 37. The technology helped the airport & D&B Mitchell visualize a new restaurant concept called Nowitzki.
Playmakers Group LLC is a Dallas-based restaurant group that has developed and brought original, unique, and high-quality brands to DFW Airport. Playmakers Group LLC has 20 years of success bringing to market multiple award-winning concepts and brands.
Nowitzki is a sports-icon themed restaurant that is based on local Dallas legend and NBA great, Dirk Nowitzki. It represents more than a sports and/or celebrity-themed restaurant, but rather a pillar of Dallas pride that stretches worldwide. What makes Nowitzki at Dallas/Fort Worth International Airport (DFW) Terminal C so special is the immediate brand recognition and passion for such a well-loved local Dallas sports icon. Nowitzki taps into and recreates a fast-paced, clean, working, and friendly experience with on-the-go dinners, a VIP sports entertainment experience paired with exceptional culinary expertise, and the feel of an upscale club suite or sports lounge in the heart of Dallas.
Aireal helped Playmakers Group LLC with the visualization of the restaurant, including the interior design efforts. Aireal created the virtual tour of Nowitzki for the RFP that allowed DFW Airport executives the chance to fully interact with the space from entering through the terminal into the restaurant, changing out TV layouts and seeing how the bar would be locked up at night, and into the kitchen. Through the use of a web-embeddable experience, Aireal was able to provide an integral piece to DFW Airport's RFP.
“Aireal’s interactive experience was crucial in helping us win the bid for Nowitzki’s. We could not have done it without them. The experience allowed everyone in the process, from us to Dirk to the airport officials, to understand exactly how the restaurant would look and feel. Aireal is beyond cutting edge and professional. We had an absolutely fantastic experience working with them.”
- Derek Missimo, Managing Partner
Playmakers Group LLC
Aireal will continue to provide experience support for Nowitzki after launch with content support and creation.
To learn more about Aireal please visit http://www.aireal.com.