Bobbi-Toads Releases New Shoes and Attachable Plush Mascot With the University of Iowa

The kids shoe company has teamed up with the university to release a new line of branded merchandise specifically for Iowa fans.

Online PR News – 21-August-2022 – Chicago, IL – Bobbi-Toads, the online retailer known for its light-up and paintable shoes, as well as Bobbi-Dobbiez, their plush attachable characters, has announced that they have become an official licensee of the University of Iowa. Designed by Jacquelynn Rae, they have a unique pair of light-up sneakers in UIowa’s colors and emblazoned with their logo. These new shoes have 4 bright white LEDs that light up with each step, and are durable, affordable, and comfortable with their vegan leather. The shoes are gender-neutral and perfect for all kids.

In addition to the shoes, Bobbi-Toads and the University of Iowa are releasing a small plushie of Iowa’s mascot, Herky the Hawk. Like all Bobbi-Dobbiez, Herky has a patented slip, clip, and go™ hook & loop strap on his back to make it easy to attach to shoes, backpacks, necklaces, keychains or anywhere else an Iowa fan might like to show their spirit!
These new sneakers and plush mascot ensure that any University of Iowa fan can be decked out in Hawkeye pride from head to toe! The comfortable shoes and portable, attachable Dobbiez make it easy to show your support for Iowa wherever you go.

The shoes and plushies can be purchased online & in-store at many Von Maur locations as well as on Amazon.

About Bobbi-Toads
Founded and launched in 2012, Bobbi-Toads are comfortable, stylish shoes for kids with flair! They have light-up shoes, paintable shoes, Bobbi-Dobbiez plush characters, and their own line of Bobbi-Polish nail polish. They are designed to spark children’s creativity and sense of fun. The company is family-owned, run by father-daughter duo Bob and Jacki Stanley. They donate 30 percent of all profits to a variety of philanthropic causes and charities, including Our Lady of the Angels inter-city mission in Chicago, which focuses on aiding underserved youth in the Chicago area.

For more information, visit or meet the team at the FRYfest tradeshow on 9/2