TXB Debuts New Line of Private Label Products, Featuring Locally Sourced Ingredients From Texas

Texas-based Convenience Store Launches Over 20 New SKUs to
Redefine Gas Station Snacking, Focuses on Texas Born Products and Makers

Online PR News – 23-October-2022 – SPICEWOOD, Texas – TXB (Texas Born), a family of customer service-oriented convenience stores and food market operations, is launching a robust, new line of fresh, locally sourced private label offerings in all TXB markets this summer.

All private label offerings are locally sourced, manufactured, produced, bottled or bagged in Texas. TXB carefully selects quality products at every chance to provide the best that Texas has to offer at an incredible value.

“We’re dedicated to providing guests with true Texan hospitality every time they visit our markets,” said Kevin Smartt, CEO of TXB. “We are deeply committed to creating a private label lineup that has the best that Texas has to offer, taking no shortcuts to find and source the best quality ingredients locally. We're proud of the time and effort put into making the best snacks and beverages, and we know our guests will see and taste the difference.”

This launch is part of the brand’s larger initiative to “Leave ‘Em Better” by continually providing guests with Texan hospitality and superior fresh-made food at an unbeatable value.

The new TXB private label line will include over 20 new, delicious SKUs, including:
TXB Juices and Teas, including Sweet Tea, Unsweet Tea and Peach Tea
TXB Craft Soda, including Blood Orange, Cherry Limeade, Strawberry Limeade, Homestyle Lemonade, Blueberry Lemonade, Root Beer Float, Fruit Punch, Pineapple Cream and Ginger Beer
TXB Coffee, including signature House Blend and exclusive Southern Pecan roast, available in freshly ground bags or single-serve pods with eco friendly biodegradable packaging

TXB Meat Sticks, including Original, Habanero, Teriyaki and Jalapeno & Cheese
TXB Teriyaki Jerky
TXB Fajitas offered in steak and chicken
TXB Salsa in Salsa Roja, Mambo Combo and Salsa Verde

TXB is also debuting their new reloadable gift card in June, which will be used for the company’s giveaways including free gas for a year.

To learn more about TXB and its offerings, visit http://http://www.txbstores.com.

About Texas Born (TXB)
Headquartered in Spicewood, Texas, TXB is a family of customer service-oriented convenience stores and food markets that emphasize the Texas roots and values the brand was built upon. With more than 47 locations throughout Texas and Oklahoma, TXB is famous for its fresh-made, non-GMO, restaurant-quality food items prepared on-site. Serving over 4,000 items, including cold fountain drinks sweetened with sugar cane and a line of private label products including jerky, trail mix, water, coffee and more.

With its motto, “Leave ‘Em Better,” TXB continually looks for ways to give its guests the highest quality of service and products, raising the bar for c-store standards; this is why TXB won CStore News’ Prepared Food Innovator of the Year for the second time and TXB’s CEO, Kevin Smartt, was named Convenience Store News’ Retailer Executive of the Year. Please visit http://www.txbstores.com for more information.