Kireina Suiso Launches a New Business Strategy
06/01/2022 works on strengthening its business by maximizing operational efficiencies, thus ensuring future profitable growth

Online PR News – 01-June-2022 – Japan – Kireina Suiso, a leading provider of cost-effective and reliable green hydrogen and zero-emission fuel cell solutions, focused on leading the energy transition by optimizing its portfolio, speeding renewables growth, and pioneering carbon capture and hydrogen value chain development, today announced the outlines of its new business strategy, which is centered on transition, improvement, and growth principles. The company's business strategy focuses on both core power generation and leveraging proprietary technologies into new products, markets, and locations.

The company is initiating the new strategy in order to improve the business operations and to support the delivery of continuous profitable growth to all stakeholders, thus building on a long history of innovation and leadership in the advancement of fuel cell technology. Along the way, Kireina Suiso completed most of the necessary restructuring to promote the new business strategy, including hitting many key milestones on the road to innovation and gaining industry leadership.

Kireina Suiso’s business strategy is focused on three basic principles: transition, improvement, and growth. The transition principle relates to restructured management, secured funding, restructured organization, and delivered cost savings. The improvement principle involves capital deployment, commercial and operational excellence, and cost reductions. In addition, the growth principle entails the use of new technologies, increasing product life and reliability, and geographic expansion.
“We have initiated a series of strategic efforts to strengthen our financial and operational position, which will allow us to complete existing projects on time and on budget while also laying the groundwork for future expansion. Our recent success suggests that we are on the right track. By executing on our core business, improving customer relationships, delivering and expanding our project backlog, and developing new technologies, products, and markets, we are ensuring a leading position in the industry”, said Iwasaki Benjiro, Senior Vice President and Chief Quality Officer.

About Kireina Suiso is developing an end-to-end green hydrogen ecosystem, from production to storage and distribution to energy generation, to assist its customers in achieving their objectives and reducing carbon emissions. The company provides energy supply, recovery, and storage solutions that are efficient, affordable, and environmentally sustainable. We develop, manufacture, install, operate, and maintain fuel cell systems for utilities, industry, and large power users, with solutions that include utility-scale and on-site power generation, carbon capture, local hydrogen production for transportation and industry, and long-term energy storage. Our mission is to transform natural resources into green energy, thus contributing to social and economic growth through building a clean and secure energy future.