Mehar, the clothing brand from India, has recently launched its new collection of Kurta Pajama for Men for Summer 2022.
Online PR News – 08-May-2022 – Faridabad, Haryana – Mehar, the clothing brand from India, has recently launched its new collection of Kurta Pajama for Men for Summer 2022. It shall be noted that Mehar is an ecommerce website which offers diverse range of products to consumers, including apparel, accessories and footwear. Its collection of apparel is available for both men and women. Mehar had started off with focus on Indian traditional wear for women and soon diversified into men’s wear, footwear, accessories and other segments. The recent launch of Kurta pajama has been the second summer collection in as many years.
Kurta Pajamas are a hot favorite among the Indian men for the sheer comfort that these afford to the men folk, particularly during the summers. Loose fittings with comfortable fabrics have always been twin hallmarks of kurta pajama. The new collection has a number of trending designs and some off-beat ones as well. You can find a number of styles, with prints and embroideries of these sets. There are available in different types of fabrics for greater choice. While cotton has been largely focused upon, cotton blends such as cotton-silk, which are also summer-friendly have been used as well.
There has been a little change in the strategy this time. The ecommerce portal has started offering single kurtas as well. As per Mr. Harpreet Randhawa, CEO of Mehar, “There was good demand for the single kurta so that the people can pair with any jeans or bottom wear of choice. So, it was decided to bring a range of single kurta pieces as well.” This move is expected to improve customer acquisition figures further.
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