Melissa joins the world of NFTs by combining technology with real experiences

Present in over 100 countries, Melissa’s initiative results from a partnership with OnePercent, a leading startup in blockchain technology in Latin America

Online PR News – 28-April-2022 – Sao Paulo – Melissa, a global brand of women's footwear will launch a new collection on the market. But this time the focus is not on store shelves but on the so-called web3 through NFTs. The non-fungible tokens portray the classics that have made the brand's history, as the company wants to bring new experiences to the consumer market with exclusive benefits for those who buy the non-fungible tokens of Real Jelly created in 1979.

And how will it work? With a platform developed by One Percent, a Brazilian startup leader in blockchain technology in Latin America, that will offer a NFT attached with several brand-related benefits to the NFT Owners, such as special discounts, early access to sales, exclusive products and even an immersive visit to Melissa’s factory. The tokens are organized in categories of different types: rare, epic, mystical and legendary, and can also be traded in the secondary market, making the asset even more attractive for buyers.

"Melissa is a pioneer in bringing this market audience to web3. To make this experience extraordinary, we transcend this digital universe and add real benefits to these purchases," says Raquel Scherer, Melissa's General Manager.

Besides being responsible for creating the infrastructure of Melissa's NFTs store, OnePercent will also mint (create and register in blockchain) the tokens. "With this project, we want to expand the participation of this market audience in the web3 universe, showcasing that any brand can have a project and open a new form of relationship with its customers through blockchain”. Always maintaining our positioning to integrate blockchain to environmental concerns and the construction of a new economy," says Fábio Junges, co-founder of the startup.

In addition, it will offset the carbon footprint of these transactions by Moss, One Percent's partner climatech that operates in the carbon credit market. Added to this, Melissa's NFTs are on Polygon. The choice of this network to mint the tokens is because it is a solution that relies on a consensus model called proof of stake (or PoS), which is more environmentally friendly, and also supported by the security of the Ethereum network.

About One Percent

One Percent is one of the leading blockchain companies in Latin America specialized in tokenization, creation of NFTs, and application of the technology for product traceability. Led by experts with over 20 years of experience in software development and IT business, it has created a complete solution called Oken that meets all the pillars of building blockchain solutions, becoming a one-stop-shop in the technology market. It provides customers with access to blockchain technology and joint solutions with mobile, web, APIs, and legacy platforms, connecting businesses and people to create a new, more democratic global economy.

Bruno Galo -